I m a window phone die hard fan since wp7. Then I gave iPhone 7 plus a try to see how its. Imo the camera it isn't good as it advertise. It is worst than my Lumia 950xl. The iOS is outdated and I don't like how it feel compare to wp. The iPhone is over price IMO. I don't care about app much so the app gap is not a problem to me but iOS apps are more polish then wp app. I like finger print over iris scan. With finger prints u can access your apps so make it very useful. But I missed my window phone the whole time I use iPhone and I told myself I will never switch again unless wp die. This is just my opinion, for me window phone it is easy to use and the live tile give me more info that iPhone can't. I hope surface phone will come out soon bz I ll be the 1st one to buy.