You can't become an Elden Lord if you ain't cute.
Unlike previous FromSoftware games, Elden Ring has a system in place that allows you to customize much of the game's apparel. This gives you the freedom to tweak the aesthetics of your armor without affecting your stats, which is fantastic if you're a player who cares about how stylish your characters look (aka, Fashion Souls). Unfortunately, you don't start Elden Ring with the ability to alter your garments. You have to earn it.
Full story from the WindowsCentral blog...