Highs and Lows Part IV: Microsoft's Smartphone Strategy; Rules of Engagement, There's an App for Tha

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In this piece, we will discuss how Microsoft is building a base of core universal app experiences for the Windows 10 Mobile platform. These core experiences are purposed to offer a comprehensive foundation of work and life productivity experiences designed to engage users with Microsoft's ecosystem. We also believe Microsoft's strategy to be the showcasing of universal apps across the unified Windows 10 platform to win developers.
"Developers, Developers, Developers." ? Steve Ballmer
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