How Google's rumored 'Campfire' dual-boot Chromebooks may burn Microsoft

Windows Central

WinC Bot
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Dec 17, 2013
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Google is rumored to be bringing a Windows and Chrome dual-boot solution called 'Campfire' to Chromebooks. Here's why that's bad news for Microsoft.
Seven years ago, Google began an assault on Windows PCs with its cloud-centric Chromebook PC alternative. Google's leveraging of a more secure, easier to manage and more affordable "PC" positioned Chromebooks for market success. Despite this success, however, Chromebooks' global market share still pales in comparison to Windows PC's seemingly indomitable presence.

Google remains committed to an unrelenting multifaceted assault on Windows PCs, in an attempt to position Chromebooks as the "PC" for the modern personal computing age. Android apps on Chrome, aggressive Chromebook ads, a strategic push in schools, Progressive Web App (PWAs) and low Chromebook prices are tools Google has and will use to make Chromebooks appealing to the masses.

Campfire, Google's rumored Windows and Chrome dual-boot solution, is just the latest, and possibly most important, tool in Google's arsenal to unseat Windows PCs as the PCs for the masses.

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