If not phones, Microsoft needs another device category to ensure Windows success

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The future of Windows 10 and the Universal Windows Platform (UWP) depends on more than just PCs. With Microsoft missing its goal of getting Windows onto "one billion devices" by half, where does Windows 10 go without phones?
I recently argued that Microsoft needs to come clean on its smartphone ambitions – if it has any. Conflating its "commitment to mobile" with all laptops, tablets, and to competitors' smartphone platforms will not do. While I have my biases – yes, I enjoy using Windows 10 Mobile – my call was only because I want a new Windows phone.

Instead, that analysis was really about Windows 10 and UWP as a platform. Without a smartphone OS, it is not clear how Microsoft will grow Windows 10 adoption. And I find that very concerning.

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