Pretty funny.
They are bragging about the performance of their next generation chip that is matching the one Qualcomm is releasing now.
This is probably why Intel is also mixing the CPU + GPU into the recipe.
Also, no price yet
In their defense, local "AI" software uses all three processors. If they're not properly balanced, the code will bottleneck at the weakest unit.
And don't forget Intel has been behind in the architecture wars several times before, when folks were holding wakes for x86 and they have always come back to outpace the flavor of the month, be it SPARC, ALPHA, POWERPC or whatever.
This *might* be the one time they don't come back but it's still too early to bury them. Especially if they manage to leapfrog TSMC manufacturing lead. All that money they're getting from the gerontocracy might come in handy.
Finally, bragging about vapor products is a tried and true account control tactic from IBM's heyday. When you're the installed base leader (which Intel is) freezing the market hurts the competition worse than you. Folks won't necessarily rush to buy today's challenger (with the inevitable disruption from switching)if waiting a bit gets then equal or better from the entrenched player.
As long as Intel's promises remain credible they don't have to lead in specmanship right now.