It's all about marketing, Apple is a marketing company that happens to do tech, not a tech company that is good at marketing.
Apple can't say they are first at many things because for the past few years their releases have been middle of the pack but they can now say they are one of the first if not the first to offer a 64 bit phone processor. Right now it means absolutely nothing but in the future it will make a difference, by the time it does matter everybody else will be offering it too and it won't be as big of deal Apple did it. This is another thing most people that buy the phone have no idea what a 64 bit processor is or what it does to the phone. All the camera features Apple added have lalready been in phones so again Apple released a middle of the pack phone. Apple will sell both the new phones because of their marketing, they have a way of telling everybody you need the new iPhone. They market....people buy....Apple makes money, Apple is a business, it's their job to make money and you can't fault them for that but we all know they don't sell because they offer stuff nobody else does. Well except $29 flexible cases.