First of all, I'm sorry that this is not related to windows phones in any way, although I have been a windows phone user. But I was considering buying the new fire tablets mainly for media consumption since they seem to be so cheap. My only fear is if the tablet will end up being cast aside as a toy after I buy it, if I don't purchase all my media from Amazon. Of course I may buy Amazon kindle books, but I also own a lot of music and videos which I might want to use on the device instead of getting majority of my content from Amazon. What do you guys think? Anyone here who have owned a kindlefire tablet?