Is the console war over for Xbox?

[Windows Central]

The runaway success of the PlayStation 4 coupled with the rise of the Nintendo Switch makes Xbox's chances for the future look daunting. However, the fight is far from over.
In a lot of ways, it often looks like the console war is over for Microsoft, particularly when you look at contemporary metrics. Microsoft doesn't share Xbox console sales figures anymore, instead opting to focus on sharing engagement figures with its shareholders, but best estimates put Xbox console sales at around the 35 to 40 million units mark. Conversely, the Nintendo Switch is also poised to surpass the Xbox One if it hasn't already, despite only being on sale for a fraction of the time. This holiday season, it seems all but inevitable the Nintendo Switch will outpace Xbox too. And of course, PlayStation 4 is around the 100 million mark, totally dwarfing the Xbox One install base.
The transition to "next-gen" is coming, with Xbox Scarlett and the PlayStation 5 gearing up for a big reveal next year, most likely. And by all accounts, at first glance, it looks like Sony is poised to come sprinting out of the gate capitalizing on the success they've found throughout this generation. An IGN poll of 40,000 readers showed that the majority of gamers are most interested in Sony's next-gen system, beating out Microsoft and Nintendo. There's no reason to think that isn't the case with the wider market too.
Or is it?
Let's take a look at how Microsoft is looking to change the rules of engagement for the next-gen console war, and ultimately, why Microsoft is pushing hard to take Xbox beyond the box.

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