i bought my 920 a month or so ago, in the uk, tesco direct had it for ?220 / 263euro listed, they had a voucher code off for ?20 / 24euro off at that time on electricals, i also used quidco which gave me ?16 / 19euro, and tesco also gave me ?10 / 12euro voucher after all was said and done, as they initially sent the wrong color and other various **** ups relating to the order, so i ended up paying ?174 / 208euro in effect - so now, as prices have seemed to rise again, that 280 euro is not a bad price i guess, it seems about the going rate - its a GREAT phone btw, even now. my first WP device