Microsoft introduces ad mediation for Windows Phone apps

[Windows Central]

Microsoft is hoping to help developers increase Windows Phone app revenue by today announcing ad mediation for Windows Phone. Ad mediation lets your app use multiple advertising SDKs. When an app makes a call to one ad control, and that control can't serve the ad, it calls another control. The new mediation control makes implementing and managing this in an app simple.

Full story from the WindowsCentral blog...