Microsoft is not making it easy to get on the UHD movie bandwagon

[WindowsCentral.com]

If Microsoft is serious about 4K UHD video content in its Windows Store, it needs to address these four problems first.
The Windows Store feels like one of those forever evolving projects that is never complete, much like the operating system on which it resides. I can forgive some oversights in knowing that they will be corrected soon, but that doesn't make the user experience any better.
Buying digital content in 4K Ultra-HD (UHD) is still very niche even in late 2017. Most people do not have TVs or the bandwidth to handle such content. Plus, there is just very little content (films mastered in HDR are even fewer). Nonetheless, we all know that UHD for cinema will supplant for HD in the coming years. It's just a matter of time.
That is why it bothers me how bad the UHD experience is in the Windows Store. And even though UHD is still in its early days, Microsoft should be doing as much as it can to push the standard and making it easy for people to adopt, not making it harder.

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