Some could argue that Microsoft previously has had a cold, austere identity. If someone mentioned the brand mid conversation, many viewed them as a boring company with products which focus on productivity-over-design and following trends, not creating them. This was in contrast to the likes of Apple, which has been (and continues to be) seen as a more trendy and connected brand.
Microsoft has dramatically changed its image over the last few years and now we're looking at 'Microsoft Stories: Snaps' to help consumers see the company in a different light.
Full story from the WPCentral blog...
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