Microsoft takes the top spot in a brand survey by Forrester Research

[Windows Central]

While several marketing gurus hail Apple as an iconic brand across domains, Microsoft came out on top in a brand survey conducted by Forrester Research. Microsoft emerged as the winner, with Apple in second, Sony in third, and Samsung in fourth place.
The results are based on a brand survey where more than 4,500 U.S. adults were polled in August 2013. Forrester applied its TRUE methodology - which it uses to measure brand strength in several vertical markets - to 10 consumer technology firms it selected, including Microsoft, Apple, Sony, Samsung, Hewlett-Packard, and Dell.

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Woohoo my Surface 2 has been great so far!