Microsoft will now allow users to self-service digital refunds on Xbox and Windows 10

[Windows Central]

Microsoft will match Valve's Steam refund policy on Xbox One and Windows 10 in a future update.
Being tested now on the Xbox Insider Program, when you purchase an app or game on either Xbox or Windows 10, you will soon have the right to refund it without begging a Microsoft support representative.

Full story from the WindowsCentral blog...