Microsoft's aggressive push to rule personal computing Part I: Windows 10

[Windows Central]

Resistance is futile. You will be assimilated.
The Borg, a cybernetic alien race native to the Star Trek universe, are known for issuing this ominous warning before absorbing another species into their Collective, or hive mind. Their ambition is unbounded in that they scour the galaxy with the intent of assimilating every race they encounter.
Microsoft, though not a species-devouring antagonist is equally as ambitious and aggressive as the Borg. The company has grown beyond the dream of putting a PC on every desk to becoming the cloud-based platform for a user's digital experiences, a developer of cross-platform mobile apps and advocate of a vision of Windows 10 as an all-encompassing form-factor-agnostic OS.

Microsoft is telling the world, in less threatening tones than the Borg of course, that in relation to the company's pursuit to rule personal computing in its diverse manifestations, that resistance is futile. You will be assimilated. And you will like it.

Full story from the WindowsCentral blog...