Bungie is great at acknowledging its community efforts.
As anyone who lives on social media can tell you, memes now rule the world. It's entirely possible to have entire conversations with just visuals or random phrases and each person will know precisely what is being said.
Before Bungie announced Destiny 2: Shadowkeep, a meme emerged that showed a Guardian telling Ikora Rey that the moon was haunted. Not only did this become immensely popular but Bungie has now acknowledged it.
Full story from the WindowsCentral blog...