What? Great marketing by APPL? Okay.
If I spend 400.000.000 on marketing, I make DAMN sure the people I have hired have make crystal clear ALL THE WAY DOWN THE LINE what is the "number one" product we talk about... How thats done, its not my problem, its the media company's problem. That is why Im paying the money. If something like this happens, someone dropped the ball and ultimately it falls to MS for hiring the wrong people, again.
Apple didnt do any marketing here, they are just the market leader, thats not an excuse.
Apple isn't just the market leader, they are also credited by the public on bringing tablets to the market. All of us tech geeks know that Apple did not invent the tablet nor were they the first one to ever announce such devices but only a very small percentage of the public knows this.
Apple marketed both the iPhone and the iPad beyond expectations. I think they are brainwashing people but at the same time I think it's genius.
The thing why the iPhone didn't have such a name legacy is that shortly after they found mainstream success, the Galaxy Line by Samsung went on to be a definite competitor of the iPhone hence subdividing people and eventually all of us called these mini computers "smartphones". The smart phone market has too much competition now. We have Apple, Samsung, Sony, Huawei, LG and HTC being the top sellers, of course Nokia is not that far away Worldwide at least.
While in the tablet market, the iPad is the king. Sure, Android rules the tablet market as well but none of those Android tablets stood out and went on as a worthy competitor of the iPad. Samsung made tablets right after the launch of the iPad but it took them YEARS to get it right. Actually it's only this year when they launched the Pro, Note and S series they got it right. The Nexus series of tablets gained attention when it was released only to be outshined by the introduction of the iPad mini a few months after.
While the Surface Pro 3 is gaining traction, the iPad is still THE tablet to beat in terms of popularity. It was launched at the height of the popularity of the iPhone and it was marketed well as you can see. Apple took advantage of the iPhone to introduce the iPad and it worked.
Late comers always find it hard to gain traction. Word of mouth would always be our best friend and right now, it's doing wonders for the SP3.