This has been bugging me, and I hope someone at AT&T ends up reading this. I got my 950 in the mail, opened it up, and it had the phone, cables, a new sim card, and some attempt at "help" pamphlets. There was ZERO information on what people are supposed to do, in order to get up and running - seriously. Luckily, I knew to pop off the back, put the SIM card and battery in, put the back on again, and power it up. How many people out there (like...my mom) would have NO idea. You know what they would have to do? They would have to go take the phone into a physical store, and ask a sales rep to set it up for them. I really hope that wasn't the point too...to get some people in the store to sell more accessories. So then I get in there and get it running, but it's not on the AT&T network. Again, there is ZERO information in the box on how to activate my new SIM card. I clicked around in my account for 15 minutes before FINALLY finding a link on my order that I could click to activate it. AT&T - you really need to include some better information in the box! Of course, my wife was like "I didn't have to do all this with my iPhone." Yeah...not what I want to hear as a Microsoft supporter.