This is VZW crapware that is on Android and BlackBerry that you can't delete. I'm surprised ANYONE would want it. On my BlackBerry, I would always hide the icon, since you can't delete it. On Android, you can root the phone and delete it.
I have complete confidence that VZW will be polluting the new WP7 phones with all sorts of crapware in the near future, like the My Verizon, NFL Mobile, VZ Navigator, V CAST Apps, Backup Assistant, V CAST Videos, Visual Voice Mail, and others that are permanently hidden on my old BlackBerry. The ones on WP7 at least so far can be deleted at least but I imagine they will reappear with every OS upgrade.