Surface 2 (or RT) Gets Prime-Time Placement

json jett

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The season premiere of "The Mentalist," about 40 of 45 minutes in, has a Surface kicked-stand on Teresa Lisbon's desk. She then grabs and cuddles the device to take with her out on the road...
 

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json jett

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It is actually a Surface Pro. At 36:50. The whole show in fact is a Surface commercial. It is sponsored by Surface, and the Surface 2 v iPad commercial appears three or four times...
 

Christian Kallevig

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Product placement isn't my favorite thing in the world, but Apple has been doing this to great effect for a long time, and I suppose it is a good thing that Microsoft is doing this. Especially with a device like Surface as people can see what makes it cool by watching it actually be used.
 

mms-pc

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Microsoft is sponsoring many TV show to promote all sorts of Surface RT tablet/Windows Phone handsets, last Thursday I saw a Surface RT shown up in CBS show Elementary.
 

SwimSwim

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Whatever works. Apple has tons of product placement. Case in point, on Big Bang Theory, the first couple of seasons, Sheldon is very anti-Apple, yet in later seasons, everyone (including Sheldon) is using iPhones, Macbooks, FaceTime, etc. Granted, they also sometimes switch to Alienware laptops, but overall, it's all Apple in later seasons.

I see no reason not you. Anyone watching the show knows it's a Macbook because you immediately recognize the logo. Well, if people use, say, the Surface Pro, they'll see the actors use things like the Surface Pen, kickstand, keyboard covers, etc. Then, should you later see a commercial or pass by a Microsoft Store, you'll immediately recognize it as a Surface and want to play with it.

Product placement is kind of low, but hey, it works don't it?
 

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