The end of Lumia. The beginning of something new?

[Norris Rochelle]

In a business perspective they should definitely retire Lumia and start fresh. That old saying if it aint broke dont fix it, applies here but in the reverse. Windows Phone and Lumia is broken, it's not working, market share keeps decreasing. If they want to stay in the game and make mobile profitable for MS they need to try something new. I am all for ending the Lumia series and moving on to something new (and a new brand) like a surface phone, surface phone pro.

If they make a killer phone that no one else is doing, keep the line simple and straight forward (not a hundred variants like the Lumia series), and fix the OS, i think they have a solid chance of succeeding.


As a consumer and what i personally want is something entirely different. I'd love to see a surface phone but id also like to see a Lumia 960/970 in the coming years with niche phones just as a 1060/1070 with a bad *** camera or a 1560 6"+ display(They would likely have to skip the 1030, 1040, 1050 series as to keep everything in line with the current and future lineup.

I like your idea but I don't think a line of Surface phones would be the ideal thing to do. Yes, they should have a surface phone but they should narrow down how many phones they have and have different names for them. I think having three phones with the names of Windows Icon, Windows Prototype or Windows Phone XL would be great! Those are just examples by the way lol. My point is that they should uniquely name each phone instead of going by numbers like they did before. If the few phones Microsoft put out had improved specs based on the community's favorite Lumias and or Windows Phones they'd do a great job.

The problem is marketing and pop culture infiltration. Apple have mastered it. Having vastly superior, more modern, more aesthetically pleasing hardware and software mean nothing if the average person doesn't know about it.

Windows Phone hardware was the best in the market during the Nokia days, and nobody cared because their favorite pop stars were rocking iPhones. Apple's strategy: dumb it down and saturate people's surroundings with it

Apple has mastered the art of promoting an inferior product while making it look superior to its competitors. One of the iPhone's strongest features is its look. With a phone that looks and feels so nice how could people not like it? Yes, we have the best hardware and believe it or not the best software but Apple has a grip on the market not only because of promotion but because of how many people have an iPhone. If everybody has one of course one would be reluctant on trying something new.

 

[pmhgeneral]

Re: The end of Lumia. The beginning of something new.

I think still the more important is the iPhone is available everywhere to purchase, That is what makes Apple better than Microsoft it's all about marketing.

 

[cracgor]

Re: The end of Lumia. The beginning of something new.

That was kind of the point