A marketing event, and nothing more.
The Game Awards has increasingly positioned itself as the de facto awards show for the gaming industry, turning itself into something of a mini winter E3 in the process. It's certainly starting to look that way, as more and more celebrities get involved, although the show itself for many has become a game news show, with its host and creator Geoff Keighley attracting more and more marketing eyeballs to the proceeds.
How exactly are the awards chosen, though? Well, The Game Awards uses a 'jury' panel consisting of media influencers and outlets (including some of our colleagues at GamesRadar and PC Gamer, no less), who vote on the nominees for the top accolades, they also cast votes for who actually wins the awards, with a mere 10% of the vote weight going to the public, you know, the people who actually play and buy the games en masse.
If I was questioning The Game Awards' candidacy for becoming The Oscars of the gaming industry before, I certainly am now, after seeing them snub the top-rated game of 2021: Forza Horizon 5.
Full story from the WindowsCentral blog...