Outside of the US vs inside the US. What a difference.
I was in Italy last year where the market share of Windows Phone has been holding around 14%. Lumia 930 was everywhere in the adverts and I saw plenty of Windows Phones in the hands of people out on the streets.
It's not a true tale though. To the left of that display were two working Huaweis running Android and a slew of various working iDevices. Not a working MS Lumia though :?( But they must be selling despite the non-hands-on experience.