Absolutely agree! But I still don't understand one thing...
If Matt declares that there will be launch exclusives, and that they will evaluate on a case-by-case basis, this means that not everything will be multiplatform, up to this point it is clear, but the final comment of the article, i.e. the analysis of the interesting ideas, is not clear to me. It reads " The next DOOM is going to be multiplatform at launch, and I certainly think that makes a lot of sense, as did Sea of Thieves. On the flip side, having games like Gears of War: E-Day and Perfect Dark being targeted to Xbox hardware and PC also makes a fair bit of sense." From here I understand if exclusives like Halo, Fable and Gears will not arrive on other platforms or if it is a simple "hope".
I also agree with what you say, many journalists have exaggerated the situation a lot, but in any case I want Xbox to maintain its "Identity".
Saying "Case by case" makes me think that even a Fable can be released on other platforms and that therefore anything can happen.
Doom was already cross-platform, that's surely part of the criteria for making a game cross-platform as fjtorres5591 said.
For games like fable, gears, halo, forza, state of decay, etc. historically exclusive games, there is no chance that they will be multiplatform, the same for new big licenses like starfield, because in this case that would mean that everything becomes multiplatform and case by case would no longer apply in this case. And it wouldn't make sense from a business point of view, because it's the kind of game that can attract players to the Xbox ecosystem (the consoles and the gamepass). I also think like you that it would be a mistake and I think that Phil Spencer, Sarah Bond, Matt Booty know this very well, that's why they weigh the pros and cons on the games that they want to make multiplatform .
In certain cases, there can be direct positive consequences (sell more games in the short term) and indirect negative consequences in the longer term (bad for xbox ecosystem, hardware, gamepass, brand), it is therefore a delicate choice each time, and based on this principle, large IPs must and will remain exclusive because it is better for their business in the long term.
Moreover, Phil Spencer has often declared that each decision was made based on long-term thinking in order to preserve Xbox in the future on the triptych: games, gamepass, hardware. You can see the direct business developer again, this triptych is often repeated.
It is therefore a question of making decisions that are good for the developers and the sale of games, good for the gamepass, and good for the hardware. Each of these pillars is important and one cannot take precedence over the other, it is a balance to find.
The balance is in the simple fact of keeping games exclusive and at the same time sending certain games cross-platform. If everything became multiplatform, you disrupt this balance and it becomes harmful for the business.
This strategy makes sense in a context where we are in an industry where manufacturers still maintain a certain level of exclusivity. The day Sony starts sending God of War or Last of Us games to Xbox, Xbox's strategy will adapt to this new paradigm.
Even if all manufacturers are opening more and more towards multiplatform, even Nintendo, they will come to it. They will still keep exclusive games, because it makes sense to sell consoles, sell gamepass and even get third-party publishers to make games for your platform.
I'm just transcribing what has already been said by Xbox, also based on my understanding of how the industry works and what seems logical to me, but Xbox knows all this very well, they have people much more knowledgeable than us to deal with these subjects.
So people who, with a very binary vision of things (O or 1), think they know better than everyone else by saying that Xbox is going to make all these games multiplatform, have understood absolutely nothing about the video game business. It is not so simple !
But most of the time these people are often bitter people who have something against Xbox or against Microsoft. Or as I said above, “influencers” who want to make clicks and/or with a closed vision that does not cover all the issues.