What is mobility & why Microsoft fails to understand it?

Renoktation

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Jun 26, 2019
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Recently, I have been educating myself about building a mobile PC using Mini-ITX motherboard and that made me understand the real meaning of mobility. What I found is that "mobility for PC" is not same as "mobility for smartphones".

Mobility for personal computers means ability to pack them in a backpack and take it from one place to another without the use of "shipping" service! And obviously, I could not pack mini-ITX PC along with its display and power source in a backpack. That is where laptops come in for a rescue. Thus, mobility for computers does not necessarily implies using them while you are actually in motion like driving or travelling in a cab.

On the other hand, mobility for smartphones means ability to use them using one hand for real-time communication, accessing real-time information like map services or payment services.

And so, what Microsoft is currently trying to do with products like Surface Duo and Surface Pro defies basic logic. Surface Duo is severely limited as far as one-handed operation is concerned. We require both hands to open it! So, it can never replace or compete with the likes of Galaxy Fold or other smartphones for that matter. So, the bigger question is where can it be used? When you are not in motion. But then, why can't we just use tablets which will provide us with a display that doesn't breaks visuals at the center? The answer is we can.

Same holds true for Surface Pro devices. If we need backpacks to carry them, why can't we just carry a bigger and better laptop like Dell XPS 13?

The problem with Microsoft I think is that it is trying to create a new segment with a very limited use case scenario. What they should be doing instead is to identify what people really need and tailor a product based on that. Today, we do not need to create a new form factor just for the sake of it, we just need to make existing ones more powerful, efficient and long-lasting.

While it's true that Microsoft is doing great with their Office 365 offerings and Azure framework, they need to buckle up in hardware and OSs.

I think that Microsoft should provide a third notification screen on Surface Duo to allow single-hand operation and replace double displays with foldables. Again, when it comes to Surface pro and Surface laptops, Microsoft should focus on providing longer battery life and better performance, may be using chips like SD 888. And they should try to make their products available in markets outside US and Europe if they want it to gather any traction.

The role of a leader is not to test everything and then cancel them when it fails. The role of a leader should be to identify which product or vision the company focus on among a number of choices available so that they don't have to cancel it 2 or 3 years down the line. That is where Steve Jobs succeeded and Nadella fails!
 
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FraJa

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Bah, battery life, 2014, Toshiba Portege Z30, i7, 16Gb of ram, 1kg and mor e10 hours of battery life, this laptop was unique, but not the battery life... since it's Intel Ultrabooks platform... It's still works, gave it to a brother's of mine... And now... so many good ones....

About Microsoft and mobility, this such a long story... I will not re-rewrite History, Apple already did and parades twice a week in Cupertino to repeat the bul*** Soo I don't why they should be compared, Steve ... vs Nadella. No match. One behind the even more innovative Microsoft who creates and invent every week more than Apple ever did..., the other mostly spoke and lied.

Some bonus, you could write 1000 pages like that...nothing subtile...

Uncle Steve from Fruit Inc. announcing the aiePhone (transcript):

“Blah blah blah revolutionary blah blah stupid Gates blah blah groundbreaking blah pretentious blah blah lies etc.”

“Well, today we’re introducing three revolutionary products [only three? …] (blah blah blah) the third is a breakthrough Internet communications device. [uh?!] (…) an Internet communicator [like Netscape or Nokia!] So, before we get into it, let me talk about a category of things. The most advanced phones are called smart phones [Microsoft trademark since 2003], so they say. And they typically combine a phone plus some e-mail capability [Office has very basic support for emails, still new tech from 1980], plus they say it’s the Internet [2003 wifi b and WPA is not the internet? wifi g ?]. It’s sort of the baby Internet into one device [baby internet? babies are cute I demand to see it! Also, was it running locally? LSD?], and they all have these little plastic keyboards on them [some do have strongly built keyboards… or are Blackberries. Little plastic is by Fisher Price. A screen and a big button were more common, sounds familiar?]. And the problem is that they’re not so smart [they ran ARM or Intel CPU, the iPhone an ARM CPU from Samsung and had the average power of a Windows Mobile from 2004… and those had cameras, Bluetooth, GPS, irda, quad GSM, UMTS, standard USB, support for SD cards and forgotten cards, speech recognition, TTS, handwriting recognition… one in 2005 supported MPEG 4 at 1600×1280… and many other things, really stupid dumb smartphones], they’re not so easy to use [if you read fluently, that was ok, they were not dumbed down], and so if you kind of make a Business School 101 graph of the smart axis and the easy-to-use axis [Apple fans are lost in such elaborate and complex scientific demonstration or, from French, lies, yet are ecstatic, some fainted, or in some trance, other cried… what, I can rewrite history too… it is easier than making it], phones, regular cell phones are right there, they’re not so smart, and they’re not so easy to use. [not an error, he repeats the bullshits, from Brainwashing 101]

But smartphones are definitely a little smarter [he said they were not so smart, now a little smarter, 2 paragraphs they will be conscious], but they actually are harder to use [oh, even the honeycomb UI, big icons you pushed with a finger… I have more faith in Human intelligence, or primates]. They’re really complicated [complicated? Again, some or most people can read… I’d say powerful and packed with features. Yet if simple is dumbed down simplistic MacOs-style terrible ergonomic, like that big menu… I get it ;)]. Just for the basic stuff people have a hard time figuring out how to use them [warning, very vague sentence]. Well, we don’t want to do either one of these things [what things or stuffs? such a rich vocabulary]. What we want to do is make a leapfrog [frogs? I am not a native English speaker, but using frogs here is revolutionary, like a big leap… I get it] product that is way smarter [seriously, smarter? how exactly? no, please don’t, you did not invent AI, or the cloud, yet, maybe by 2030] than any mobile device has ever been [this implies there were smart mobile devices] and super-easy to use [easy™️ or dumbed down, either is fine]. This is what iPhone is [take a second look, it does not really fit the description… Mmm, am I manipulated? no not by App.. Fruit Inc. I mean].”
 
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