Who wins in Microsoft's and Meta's metaverse of madness?

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The metaverse is a concept that's been around for a long while (decades and decades, if not centuries), but its prominence in tech is a recent development. Now it's a word that's on the tip of many, many companies' tongues, companies that had never said "metaverse" before October 2021. The question is: With so many corporations aggressively adopting metaverse lingo, whose definition of the concept is primed to be the winner?

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