More like Microsoft loves to hate their biggest fans, particularly consumers.
People love to hate Microsoft because the competitors that they do love know how to cater to them (the consumers), which in return gets businesses to adopt more.
Microsoft keeps forgetting that businesses are made up of consumers. When they started to put too much focus on enterprise a few years ago, that's when the competitors were able to thrive and grab many of their userbase. The annoying thing is Microsoft is aware of this, they said themselves a few years back they want Microsoft to be a company people 'love and choose' to use instead of 'have' to use, but it's 2023 and it's still not happening because they seem to have no touch of what users want despite having such a rich Feedback Hub.