Will/Should Microsoft run a Superbowl ad?

[PepperdotNet]

Superbowl ads are costing $9 million per minute this year. Should Microsoft spend that to get some positive public perception?

Consider the video "Microsoft HoloLens: Transform your world with holograms."

The video runs just over two minutes and has 11.6 million views since it was posted on YouTube six days ago. They could run that one during the Superbowl for a paltry $20 million (or less if they cut out a few less interesting bits). It has the "wow" factor and I think large numbers of people would be like "What the... the game can wait. Let me rewind and watch that again!"

It doesn't advertise a currently shipping product, instead it shows how Microsoft has much more of a consistent vision of the future of computing than Apple, Samsung, or any of those other guys. It would have the potential to get people talking about Microsoft in a more positive way than we've seen in a long time.

What say you all?

 

[Nicholas Maguire]

I think they should. At least some type of ad.

 

[hotphil]

It would certainly match their US-only mantra.

 

[Nicholas Maguire]

It would certainly match their US-only mantra.

They do happen to be a US company... And the Superbowl is a huge event here.

 

[itsbrandonyo]

I thought itd be alot for than 9 mill per minute. I think that will. Microsoft has spent alot of money on product placement (Surface 3) I feel like they have the mindset that advertising with the NFL is a money maker, otherwise they wouldn't have invested so much. But what will they advertise? Hololense? Win10? That's what I'm wondering.

 

[JamesDax]

MS is running a 60 sec ad for the Superbowl.

Microsoft will air another 60-second 'empowering' Super Bowl ad this year - GeekWire

 

[davidofmidnight]

As long as it doesn't have Jerry Seinfeld or people dancing around their Surface...