Xbox Game Pass is doing rather well.
Xbox Game Pass is a subscription service which costs $9.99 per month. Customers gain access to over a hundred games — ranging from smaller experiences to massive blockbusters — for a limited time. Just like Netflix, some titles are permanent additions while others rotate in and out. Since the service launched, many gamers have been asking Microsoft how many subscribers it has. While usually the company doesn't comment on sales figures, during an interview between Microsoft's Executive Vice President of Gaming Phil Spencer and LevelUp, the former revealed a general count. There are "millions of subscribers" already.
Full story from the WindowsCentral blog...