Nokia Ace 900 confimed $100 million dollar advertiding campaign Hero Status

[jfa1]

heres an article from WMPoweruser.com

Nokia 900/Ace To Launch With $100 Million Marketing Campaign In US | WMPoweruser

Great news if true

 

[palandri]

It's front page news here: http://www.windowscentral.com/report-nokia-ace-receive-hero-status-att-part-100m-campaign

 

[Reflexx]

Nokia is bringin' it!

 

[Michael-Dallas]

Like I sez, AT&T is secretly rooting for Nokia and WP7...

 

[Reflexx]

I could believe that AT&T is rooting for WP. Mainly because they don't have iPhone exclusivity anymore. They are likely looking for the next big thing that will differentiate them from other carriers.

 

[E_man#CB]

This still isn't official, is it?

 

[Premium1]

I could believe that AT&T is rooting for WP. Mainly because they don't have iPhone exclusivity anymore. They are likely looking for the next big thing that will differentiate them from other carriers.

They need something to try and keep customers or get customers to switch.

 

[Dave Blake]

This is great news for Windows Phone I cant wait to see how they spent there money. Looks like WPCentral had this story a full day before the other guy.

 

[Drivingrain]

Anyone seen an update of the release date in the States?

Please, please February....

 

[jfa1]

There are reports elsewhere that the caampaign and rollout will have a price tag of double 200m dollars

 

[tissotti]

There are reports elsewhere that the caampaign and rollout will have a price tag of double 200m dollars

According to the internal Microsoft documentation I've viewed, the total cost of this marketing tsunami is in the neighborhood of $200 million, not $100 million. And again, that's just for the United States. And on AT&T at least, Nokia is outspending Microsoft 2-to-1.

http://www.winsupersite.com/article...ias-plans-marketing-windows-phone-2012-141784

 

[scottcraft]

If all of this money doesn't start the ball rolling I don't know what will. Hopefully it will work well.

 

[Reflexx]

So, let's say that $100 million is allocated for Microsoft's spending. What if MS just picked 10 good game studios and paid them $1 million each to create killer exclusive games for WP? Like Bungie, Epic, Bioware, Robot Ent, etc... That's a pretty insanely high price tag for a mobile game isn't it? But imagine how cool it would be.

Then spent the other $90 million marketing that. And since it's considered a marketing expense, maybe those games could end up being free with the purchase of a Nokia Windows Phone.

 

[nopre]

Maybe some stuff like this:

Nokia Lumia Live ft deadmau5 lights up London with amazing 4D projection - YouTube

But does it sell phones?

 

[freestaterocker]

Hero status, even more than the advertising, is what WP needs to gain status. Hero status means cash incentive for carrier reps who actually sell the device. Since reps, like everybody else, like making more money, this will motivate them to educate themselves about, and push the device. This will lead to working demo models in stores and reps who don't bow down to the almighty android.

 

[jfa1]

there are working demo phones of all the ATT windows phones in 2nd generation in the Ft Smith AR ATT store not even stuck in the back corner the focus flash is right next to the skyrocket and vivid!

 

[lumic]

Does Hero status mean a separate booth and recommendations like the iPhone gets?