^ Yes you can be cocky even when you don't have those products.
Nokia has very effectively demonstrated that. It knew Lumia 900 won't get Windows Phone 8 even before the launch. It knew Lumia 900 might have bugs to be fixed by various updates, but by being cocky it took that initial doubts from my mind, your mind and rest of the Lumia 900 users mind away.
THAT is the exact reason why Lumia 900 made it to Amazon's top rated phone for nearly 3 months and kept selling well and that's the reason Windows Phone got the recognisation from 1.3% to 4% marketshare in 2012.
Being cocky always puts your competition in doubts, for one slight moment. That is exactly what Nokia needs. With those cocky ads before the Nokia event, we all had the hype, the anticipation going. Believe me, even with those fake ad claims and whatever, everyone who saw Nokia event, who were excited of Nokia's cockiness, will end up buying Lumia 920. Just not you. Because you've taken Nokia's false marketing, advertising and whatever, to your heart. You feel cheated by Nokia as if it was your girlfriend! Nokia is a business, it needs attention, it can and will do whatever is in its capacity to gain that attention because for them it is billions of dollars. Not just one or two customers who will be so pissed and feel cheated as if it is end of the world.
I really wish Nokia becomes more cockier and comes up with even more taunting adverts because THAT competition my friend, is going to give you, me and everyone else the best technology of our time. Honestly, I am enjoying the era of tech since 2010. iPhone has maxed out on innovation, mobile world is maxing out. Only those who bring REAL INNOVATION will survive. That to me and you should mean - excellent products.