Well, while most reviews/previews I've read are fair (except for a certain German Tabloid who mostly finds nothing has a chance against a device with a bitten fruit on it), I see the most hate/despise from commenters. And there, every big smartphone producer is in a drawer:
Nokia as a) the underdog fighting for survival ("Without avail" as a second option on that drawer) or as an old(fashioned) company or b) the company that produces devices that can be used as body armour,
Apple as a) either the company that rules the world and invented everything or b) the unimaginative company that became the evil that they wanted to fight,
Samsung as a) the company that copies everything or b) the company that gives the users more choices and freedom,
HTC as the company that is a little boring,
Sony as the company that just isn't interesting anymore,
RIM as RIP or as company that produces devides for yuppies (one doesn't see many BB devices in private people's hands, it has never been very popular in my country),
Microsoft as the company that produces software that will go bluescreen and attract viruses,
and so on.
(Please note that these examples don't mirror my personal opionion. Well, with one exception, to be honest
)
Some company names/devices just seem to trigger this or the other opinion. Seems to be human nature to put things in drawers and leave them there as opposed to reevaluate ones opionion which is much more timeconsuming ...
(I'm very glad I spent some time reavluating WP, because earlier I was one of the people afraid of bluescreen which kept me from getting a HTC WP device in 2011)