10-09-2012 12:12 PM
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  1. Heron_Kusanagi's Avatar
    Well, I will question the assumption about a Surface Phone and ask, 'What is the purpose for a Surface WP8?'

    The reality is, Surface was born because the PC manufacturers didn't do a good job for the upcoming W8 devices and they had to jumpstart the innovation. Nokia has done the lead for great WP8 devices. Unless Nokia fails totally despite its best efforts, the fact is Surface as a leader in innovation may not be needed.

    Then it comes with the rumors that MS is working with Mediatek. Mediatek are the low-end of the GSM makers with a reputation of providing SoCs on KIRF devices. If a Surface phone was to target the low end then, is there need for MS to step in? I will note that while volume sales are needed to combat the Android dominance of the super low end and end the feature phone competition, Nokia has traditionally done well in this segment, evident in its Asha lineup, and ZTE and Huawei are able to provide phones in this segment as well without Microsoft needing to provide such a label to the OEMs.

    So Surface is not needed. Not unless Nokia, HTC and Samsung jumps ship, but if they do jump, then what is left for MS to do in mobile? Going it alone like Nokia, RIM and HP once did? Even MS with deep pockets may find it hard, and Zune is the key reminder to MS that they can be too late to a party.
    10-09-2012 12:12 PM
26 12
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