Yep! And now I must say "that's weird"! Maybe if you activate the "only on Wi-Fi" option? If it doesn't work I don't know what's wrong...
Then I guess you can change your phone's region and see it!
Yeah it's never worked for me either. I even changed my phone's language to English (I'm French Canadian) but that didn't work either. So my guess is, as it's been stated here, that's it's US only... for some reason...