I will use a car analogy for a moment to show why a flagship devices are need it and are important in any hardware company. I've been reading some comments where some argue that flashing devices are not need it. You are delusional if you believe that is true. There are people that will never buy a Toyota, Nissan or a Kia car, not because they can't but because they do not want to. We use the term "luxury" when it comes to cars and there is a reason why and why they have so many loyal costumers: They stand apart from the rest. Ford, GM, Toyota, Nissan and others understand this and that is why each one of them have a luxury brand under their wings
Ford - Lincoln
GM - Cadillac
Toyota - Lexus
Nissan - Infinity
People that uses Mercedes Benz, Jaguar, Porches, among others luxury brand will never buy a none luxury car. One because their status in society and other because they want the best of the best. Everybody wants one but no everybody can afford it, that is why we have the Toyotas, Nissan, Mazda…. . The same can be say about phones. If you read around over the web or even hear people talking about phones many of them would not use any phone that is not a flagship Smartphone. That is one of the reason Apple has some many loyal costumers and why so many OEMs have a flashing device on the market.
MS already said that they will release a flagship device when W10 is ready and I believe it will be awesome. Let's put all the piece of the puzzle together and you will see why the wait would be worth for.
1 - MS joined FIDO 2.0 : open standard and use alternative authentication methods based on third-party biometric readers.
Windows 10 Could Kill the Password, Let You Log In with Eye Scans - Softpedia
2 - QUALCOMM 810
3 - Intel X3 : Better performance for its class.
Devices with the X3 chips will be priced from under $75 to $249.
Supports “quality graphics,” high-definition video, a 13-megapixel rear camera and 5-megapixel front camera.
A desktop mode that will Windows Phone devices runs full Windows 10 desktop when docked.
Windows Phone Devices Based On Intel's Latest X3 Smartphone Chip May Come Later This Year - WMPoweruser
4 - OEM: Carriers demand Windows Phones: OEM: Carriers demand Windows Phones - WMPoweruser
5 - Windows 10 and the hole "Universe app" mantra.
6 - Hosted Web Apps: "Microsoft has said that not only will hosted web apps be permitted entry to the store -- so they'll be hosted on developers' servers -- but these apps will be able to make use of universal APIs. This means that the apps will be able to generate notifications, access data on a phone when required, and make use of hardware such as the microphone or camera as and when appropriate; there's even potential for hosted web apps to tie into Cortana." Hosted web apps could solve Microsoft's Windows Phone problems
7 - Every acquisition MS had made last year and this year: Yes we haven't seen any of them on WP just the other two but MS will make them native in W10 giving us the best experience, period.
There are so many prior WP users that left because the lack of a flagship device and vowed to come back when MS release one. Yes W10 will be amazing on our last flagships [920, 925, 1020, 1520, 930] but guess what they are old technology. You can say otherwise but facts are facts. Nobody wants the 2013 luxury car unless you can't afford the 2015 one. The same goes with flagship phones.
But this time MS have to be above the competition and give people a reason to comeback or switch. Just look at the latest iPhone 6/6+ and Galaxy Edge they are beautiful and each one has it own advantage. Just as the Surface Pro 3 did, build something generated curiosity and conversation, that makes heads turn when see it.
Last but not least, just as every other OEM MS has to release two flagship devices. Surface and Lumia. Because of MS strategy the Lumia brand has lost its shine a bit and many see it as mid/low - range devices. I do not have issues with this strategy but we can denied it has affected the Lumia brand. Finally, let's get rid off the number lists [520, 535, 630, 635, 920, 925, 1020, 1520, 730, 830, 930, 640, 640XL, 820 and so on] too many numbers and yes it is confusing for those none WP users. Make it simple, have the two flashings, one mid-range and one low-range line. Assign the mid and low ends with just one number and just update it every year or two.
Ford - Lincoln
GM - Cadillac
Toyota - Lexus
Nissan - Infinity
People that uses Mercedes Benz, Jaguar, Porches, among others luxury brand will never buy a none luxury car. One because their status in society and other because they want the best of the best. Everybody wants one but no everybody can afford it, that is why we have the Toyotas, Nissan, Mazda…. . The same can be say about phones. If you read around over the web or even hear people talking about phones many of them would not use any phone that is not a flagship Smartphone. That is one of the reason Apple has some many loyal costumers and why so many OEMs have a flashing device on the market.
MS already said that they will release a flagship device when W10 is ready and I believe it will be awesome. Let's put all the piece of the puzzle together and you will see why the wait would be worth for.
1 - MS joined FIDO 2.0 : open standard and use alternative authentication methods based on third-party biometric readers.
Windows 10 Could Kill the Password, Let You Log In with Eye Scans - Softpedia
2 - QUALCOMM 810
3 - Intel X3 : Better performance for its class.
Devices with the X3 chips will be priced from under $75 to $249.
Supports “quality graphics,” high-definition video, a 13-megapixel rear camera and 5-megapixel front camera.
A desktop mode that will Windows Phone devices runs full Windows 10 desktop when docked.
Windows Phone Devices Based On Intel's Latest X3 Smartphone Chip May Come Later This Year - WMPoweruser
4 - OEM: Carriers demand Windows Phones: OEM: Carriers demand Windows Phones - WMPoweruser
5 - Windows 10 and the hole "Universe app" mantra.
6 - Hosted Web Apps: "Microsoft has said that not only will hosted web apps be permitted entry to the store -- so they'll be hosted on developers' servers -- but these apps will be able to make use of universal APIs. This means that the apps will be able to generate notifications, access data on a phone when required, and make use of hardware such as the microphone or camera as and when appropriate; there's even potential for hosted web apps to tie into Cortana." Hosted web apps could solve Microsoft's Windows Phone problems
7 - Every acquisition MS had made last year and this year: Yes we haven't seen any of them on WP just the other two but MS will make them native in W10 giving us the best experience, period.
There are so many prior WP users that left because the lack of a flagship device and vowed to come back when MS release one. Yes W10 will be amazing on our last flagships [920, 925, 1020, 1520, 930] but guess what they are old technology. You can say otherwise but facts are facts. Nobody wants the 2013 luxury car unless you can't afford the 2015 one. The same goes with flagship phones.
But this time MS have to be above the competition and give people a reason to comeback or switch. Just look at the latest iPhone 6/6+ and Galaxy Edge they are beautiful and each one has it own advantage. Just as the Surface Pro 3 did, build something generated curiosity and conversation, that makes heads turn when see it.
Last but not least, just as every other OEM MS has to release two flagship devices. Surface and Lumia. Because of MS strategy the Lumia brand has lost its shine a bit and many see it as mid/low - range devices. I do not have issues with this strategy but we can denied it has affected the Lumia brand. Finally, let's get rid off the number lists [520, 535, 630, 635, 920, 925, 1020, 1520, 730, 830, 930, 640, 640XL, 820 and so on] too many numbers and yes it is confusing for those none WP users. Make it simple, have the two flashings, one mid-range and one low-range line. Assign the mid and low ends with just one number and just update it every year or two.
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