It makes you wonder what purpose there was in removing the apps in the first place if they are coming back in a few months. Why make customers angry?
The reason it doesn't make sense to you is that it is all BS. The banks aren't happy with the backlash for killing them. MS is embarrassed for subsidizing the apps in the first place only to have the banks abandon them. So they got together and came up with this BS story that makes them both look less incompetent. There is no other even possible scenario that would explain a MS evangelist keeping their job after saying it was good and smart for any company to throw Windows Phone users under the bus. Not to mention what that means going forward: Who knows when some govt reg or MS change will cause apps to disappear and MS thinks that's just good business. The reason he still has a job is that this story that makes MS and Windows for phones look ridiculous is the BEST explanation his bosses could come up with for him to say.
What happened is: (a) MS encouraged/subsidized WP apps for the banks (b) the banks didn't look a gift horse in the mouth but when the incentives dried up, they killed the apps rather than pay to update them. When they killed the apps, they either refused to give any explanation OR said it was because nobody used them OR said it was because not enough people used them to be worth the effort. Now the story changes to govt regulations were too expensive to implement and Windows 10 is so different and so much better we decided to wait.
There are so many contradictions and about faces it makes your head spin.
First if there aren't enough customers or their customers don't use Windows, why should the banks be so excited about W10?
If WP10 is being touted as trivial to convert iOS or Android apps to them AND if MS had already converted iOS games to work on WP8 why tell the world that existing WP apps are so hard to convert to WP10, that banks were smart to hold off until WP10 was released. Or why would MS make sure we had Candy Crush secretly converted from iOS instead of doing the same for important things like banking apps? If we are to believe MS, it should have been fairly simple to just convert a bank's iOS (or Android) app to run in WP8.
And since when would a bank or any company give an initial reason for dropping an app that insults customers by telling them they aren't important enough rather than telling them they were just dropping them temporarily due to the impact of govt regulation but they will be coming back better than ever with WP10? They had no intention of bringing them back. But now it looks like MS is going to do it all over again and subsidize new W10 versions of apps.