Laura Knotek
Retired Moderator
Just bring google apps and services and everyone will follow
As simple as that
Not necessarily, most users who rely on Google Services are pretty deep into the ecosystem and have a lot of $$$ tied up in hardware.
Changing platforms can be very expensive even if all Apps/Services are equal.
Entrenchment is the problem and one that Microsoft has yet to overcome in the pocket-sized-mobile arena (screens 6" and under) while they have made great progress in 7" to 14" screens. In fact the 11" - 14" arena was in dispute when netbooks first took off, but Microsoft repelled an incursion from Linux in that area... And they have also made great progress vs Android and iOS in the tablet area through development of the newest weapon, the 2-in-1 or convertible.
It's very closely analogous to trench warfare. Little ground is gained on a short term basis.
I think another missing link beside Google is Amazon.
Amazon Prime members get Amazon Prime Video, Amazon Prime Music, and Amazon Prime Photos in addition to 2-day free shipping. There aren't any apps for Windows 10 Mobile for these Amazon services.