10-12-2016 01:19 PM
77 1234
tools
  1. tgp's Avatar
    The worst part of Microsoft's mobile strategy is their lack of strategy.
    My company is very deeply involved in Microsoft's enterprise department, mainly in Skype for Business, Office 365, and Dynamics. Microsoft is moving full steam ahead in those departments. Frankly, our current paradigm is going to be around for a long time yet! From the way business is moving, I do not see mobile being all that important, not in having their own mobile devices at least. Their software is big on iOS and Android, and I do not believe it is worth it for Microsoft to put a lot of capital into trying too hard to push their own mobile platform.

    Four of my colleagues were at Ignite last week, and they came back with reports of Microsoft having their cannons firing. Don't worry folks; they're doing fine! We here are mobile fans, so we tend to base our views on that. But mobile is insignificant at this point. In fact, it will be years down the road until it does matter, as long as Microsoft at least has their services on mobile, at which they currently are doing very well.
    HeyCori, libra89, aximtreo and 3 others like this.
    10-04-2016 04:05 PM
  2. ubizmo's Avatar
    Well, almost 2/3rds of smart phone users download 0 apps per month. And...



    Source:
    https://www.comscore.com/Insights/Da...-App-Per-Month
    That's a good point that shows that it's extremely important for a mobile platform to have those four top apps that most users spend most of their time on. And those apps have to be as good as their versions on other platforms.

    Most people buy the same short list of groceries every week. There are thousands of items in the supermarket that they never even look at; many that they don't even know what they are. So how do supermarkets stay in business? The app problem doesn't exist because individuals are constantly using a large number of apps. It exists because there are so many users whose top four apps are different. And it exists because some of the most popular top four apps either aren't available at all or are noticeably inferior to their Android and iOS counterparts.

    And as a general thing, people prefer "name brand" to third-party knockoffs. Going back to the supermarket analogy, if I'm a fan of Life breakfast cereal, I'm probably not going to like a store that only sells a generic cereal that's kinda similar to it.
    10-04-2016 04:20 PM
  3. Laura Knotek's Avatar
    Well, almost 2/3rds of smart phone users download 0 apps per month. And...



    Source:
    https://www.comscore.com/Insights/Da...-App-Per-Month
    The issue here isn't how many apps downloaded in a month. I might not download any new apps for 6 months. However, that's because I already downloaded the apps I wanted and do indeed use. However, with iOS/Android, most likely if there is some new app, especially something local, it will be available if I want it.
    aximtreo, mark233, libra89 and 8 others like this.
    10-04-2016 07:05 PM
  4. fatclue_98's Avatar
    Enterprise.Enterprise.Enterprise........What is this ****??
    This **** is called money. Enterprise has it, Microsoft wants it. This money also comes in 30 days, not 24-month installments.
    10-04-2016 08:21 PM
  5. Kevin Rush's Avatar
    The issue here isn't how many apps downloaded in a month. I might not download any new apps for 6 months. However, that's because I already downloaded the apps I wanted and do indeed use. However, with iOS/Android, most likely if there is some new app, especially something local, it will be available if I want it.
    I just had a thought, in response ... We don't need to be
    "Mindless Followers", destined to be stuck following the madness of the mass crowds. We can do better, we can expect more. Maybe the other OS fans could focus on advocating to improve their favorite OS, rather than spending time trying to drag down Microsoft.

    Don't give up.
    Best Wishes.
    Chintan Gohel likes this.
    10-04-2016 09:51 PM
  6. mrpuny's Avatar
    I just had a thought, in response ... We don't need to be
    "Mindless Followers", destined to be stuck following the madness of the mass crowds. We can do better, we can expect more. Maybe the other OS fans could focus on advocating to improve their favorite OS, rather than spending time trying to drag down Microsoft.

    Don't give up.
    Best Wishes.
    I've been using Android as my daily driver for quite a few months now, but I still keep a Lumia 640 running current production WM10 which I enjoy playing with from time to time. Every once in a while, I think about about swapping my SIM back into it (though I haven't). And we have days like today where Google makes a series of big announcements, and the response from both the Technorati and the world at large seems to be largely a collective "meh", indicating that for all their dominance, Google/Android really doesn't have much enthusiasm behind it unlike Apple/iOS. And it frustrates me that MS isn't doing better:

    It's like MS enthusiasts are Scottish, Google fans are the English and the mobile web is "fresh air"

    10-04-2016 10:10 PM
  7. techiez's Avatar
    I think we are going in circles discussing this very topic again and again on these forums.

    No, I do not think they are going to abandon us because why would they develop Red Stone 2 otherwise? Because they have too much time, money and other kinds of resources? I do no think so.

    Yes, market share is shrinking, but does this really matter so much? People who like Windows 10 Mobile will stay, people who don't will go. Maybe very few Android and iOS users could come over every little while, but until MS doesn't push developers with all the power they've got as they are I believe the largest software company in the world, there won't be many new people coming.

    P.S.: I would trust HP and Alcatel that they know what they're doing as I do not think they would make those phones just to throw some money through the window...
    We do not yet know whats in RS2, initial reports suggest only continuum based enhancements, basically features which would lure business users and make continuum more practical and then may be few more security features etc, in short only enterprise features.
    Chintan Gohel likes this.
    10-04-2016 10:11 PM
  8. techiez's Avatar
    The worst part of Microsoft's mobile strategy is their lack of strategy. Regardless of how smartphones evolve, that evolution will be driven by software. That is one area where the consumer is in the driver seat. Whatever is the next big thing in mobile tech, its success will be determined by its necessity. A piece of hardware isn't the next big thing until software gives us a reason to use it everyday. It's akin to how Pokemon Go took augmented reality to the next level. However, with each passing quarter, the amount of software that people deem relevant to daily life fades from Microsoft's platform. Ebay, Snapchat, PayPal, and many other apps have either left the platform, haven't been updated, or are at risk of suddenly disappearing. You never know when app X will just be gone from the platform, and that's on top of the current app gap. When that paradigm does shift, consumers will follow the software. And it doesn't look like that software will be available on Microsoft's platforms. Worse yet, it doesn't seem clear how MS is going to correct their current course.
    so in short andromeda is better placed than W10m with continuum in consumer space.
    10-04-2016 10:15 PM
  9. a5cent's Avatar
    That still doesn't answer my question, but frankly I think none of us have the answer for this. Where does MS draw the line, and what makes up that line. Money only? Shareholders? Something else?
    Indeed. When can it ever make sense to tell millions of paying consumers and potential future customers "we're no longer focusing on your needs"?

    Assuming these communications are occurring rationally and methodically, then it only makes sense if you expect that unusual message to cause less harm (overall) than all possible alternatives. Even if one of those alternatives is communicating nothing at all.

    I'm taking this as MS basically saying:

    Hey, stop expecting us to fix the app gap you all can't stop complaining about. We can't do it. We've stopped trying.

    Furthermore, please get off our backs for not providing every one of our apps (and the best version of it) for W10M. We thought about it once but that is not happening.

    Finally, please stop ******** about the lack of compelling devices for consumers. If you think we're failing to provide that, it's only because we don't want to continue building smartphones with razor thin-margins for consumers. It's not that we couldn't afford to do that. We could. It's just that investing that same money into other endeavors provides us with better results. Investments must either translate into profits or a strengthened market position for MS. Investments in W10M achieve this to a far lesser degree than the alternatives, so the money is being diverted to other tasks.

    If you're fine with W10M under these conditions, then you're welcome to hop on board, but please, stop expecting us to do stuff with W10M we can't do. Stop thinking of W10M as an alternative to Android/iOS. We don't. You shouldn't either.
    tgp, libra89, Joe920 and 8 others like this.
    10-04-2016 10:24 PM
  10. PerfectReign's Avatar
    In taking to one of my Microsoft TAMs, they have not "given up" on WP, rather are embracing other platforms. My TAM had switched from a 950xl to an Iphone 6s+xl (or something like that) because he could.

    I am sticking with WP for now because i just like the integration better, use Continuum daily now, and way prefer the UI. Yesterday, I fired up my S6 and was shocked how hard it was to use. (This coming from a guy who has had Android phone since Eclair.)

    I think the long term goal for MS is to conquer the cloud market. Doing that, they won't care what device - WM, Android, Ios - is being used


    Sent from mTalk
    Chintan Gohel likes this.
    10-04-2016 10:35 PM
  11. adamjoshuhill's Avatar
    That's a good point that shows that it's extremely important for a mobile platform to have those four top apps that most users spend most of their time on. And those apps have to be as good as their versions on other platforms.

    Most people buy the same short list of groceries every week. There are thousands of items in the supermarket that they never even look at; many that they don't even know what they are. So how do supermarkets stay in business? The app problem doesn't exist because individuals are constantly using a large number of apps. It exists because there are so many users whose top four apps are different. And it exists because some of the most popular top four apps either aren't available at all or are noticeably inferior to their Android and iOS counterparts.

    And as a general thing, people prefer "name brand" to third-party knockoffs. Going back to the supermarket analogy, if I'm a fan of Life breakfast cereal, I'm probably not going to like a store that only sells a generic cereal that's kinda similar to it.
    It's also like saying "I wear a size 10 shoe, therefore all other sizes are irrelevant because I don't need them! No one really needs a size 9 shoe! That's so stupid!"
    theefman likes this.
    10-05-2016 05:41 AM
  12. addicusbrown's Avatar
    It is clear MS doesn't care about phones unless the user base is already large and established. Mobile to them is not what mobile to us is.

    I doubt the people running MS even use these phones. I suspect they are all Android, Blackberry and Iphone users

    For me it's shameful because I find my 1520 has become the perfect blend of a business and personal device. I hardly ever use my home pc or laptop. It has become the convergence device all these articles spout off about.
    HeyCori, Kevin Rush and theefman like this.
    10-05-2016 06:48 AM
  13. Ten Four's Avatar
    I think the long term goal for MS is to conquer the cloud market. Doing that, they won't care what device - WM, Android, Ios - is being used
    ^^This^^ I don't think the smartphone form factor is going away, but eventually it will be nothing more than a small Chromebook-like device running apps from the cloud, which presumably will be everywhere. Look at how cloud-centric the new Google Pixel phones are. Look at how everyone is integrating AI into their phones, which requires the cloud to work well. I work for a SaaS company and that is the massive trend in enterprise for everything. Microsoft already leads or has a very strong presence in this space in certain areas like Office 365 and Azure. Many companies already have websites that are mobile friendly and work as well or better than many apps. That is the future.
    HeyCori and libra89 like this.
    10-05-2016 07:54 AM
  14. Chintan Gohel's Avatar
    Indeed. When can it ever make sense to tell millions of paying consumers and potential future customers "we're no longer focusing on your needs"?

    Assuming these communications are occurring rationally and methodically, then it only makes sense if you expect that unusual message to cause less harm (overall) than all possible alternatives. Even if one of those alternatives is communicating nothing at all.

    I'm taking this as MS basically saying:

    Hey, stop expecting us to fix the app gap you all can't stop complaining about. We can't do it. We've stopped trying.

    Furthermore, please get off our backs for not providing every one of our apps (and the best version of it) for W10M. We thought about it once but that is not happening.

    Finally, please stop ******** about the lack of compelling devices for consumers. If you think we're failing to provide that, it's only because we don't want to continue building smartphones with razor thin-margins for consumers. It's not that we couldn't afford to do that. We could. It's just that investing that same money into other endeavors provides us with better results. Investments must either translate into profits or a strengthened market position for MS. Investments in W10M achieve this to a far lesser degree than the alternatives, so the money is being diverted to other tasks.

    If you're fine with W10M under these conditions, then you're welcome to hop on board, but please, stop expecting us to do stuff with W10M we can't do. Stop thinking of W10M as an alternative to Android/iOS. We don't. You shouldn't either.
    This is the most brutally honest message I've seen and you know what, it makes sense. Harsh as it is, it makes sense. We'll suffer of course, especially those where Nokia traditionally did well. The worldwide distribution network has been dismantled and current stocks are finishing in several countries.
    a5cent likes this.
    10-05-2016 08:11 AM
  15. TLRtheory's Avatar
    Why businesses and not ordinary consumers?

    Consumers can be motivated or demotivated easily by friends, family, colleagues and acquaintances. Their purchasing decision can be very finicky in the developed world while in the developing world they are more loyal but take longer in making decisions on which platform to go with.
    See... this is what I take issue with.

    Yes, grapevine rep is bad... but that's entirely controllable. When things are going bad on Apple's front, they show off cumulative sales... which is sneaky as all getout, but it keeps consumer confidence strong. All those celebrity endorsements that Apple pays to have can be had by Microsoft as well... their "Shot on iPhone" campaign to convince people that Apple's cameras aren't crap hasn't given them the "best smartphone camera" in too many places, but it has given them the heavyweight champion belt in "most popular camera"... which they wear like a badge... also which increases consumer confidence. Finally, Apple knows how to commit to something... do something, stick to it, and develop it until it's polished. They understand grapevine control better than anyone else in the business.

    These aren't hard things to do... pay off a couple celebs to appear in ads showing off the amazing camera capabilities of Windows Phones, pay some engineering students/CEOs to show up in commercials where they dock their phone into the Continuum Dock or NexDock and showing off photo editing through Polarr, composing music in Figure, or compiling actual programs through #Code, create ads to emphasize just how neat an app that runs on WP, W10, HoloLens and X1 is... create ads to show off unknown great apps in the ecosystem - people LOVE to see the little guy getting supported by the big guy.

    There's some very simple, cheap solutions to grapevine control that can greatly change how people see Windows Phone. Giving up on consumers, dropping products like the Band 2... Microsoft's workin' on a pretty cloudy future.
    Chintan Gohel and theefman like this.
    10-05-2016 09:42 AM
  16. dgr_874's Avatar
    See... this is what I take issue with.

    Yes, grapevine rep is bad... but that's entirely controllable. When things are going bad on Apple's front, they show off cumulative sales... which is sneaky as all getout, but it keeps consumer confidence strong. All those celebrity endorsements that Apple pays to have can be had by Microsoft as well... their "Shot on iPhone" campaign to convince people that Apple's cameras aren't crap hasn't given them the "best smartphone camera" in too many places, but it has given them the heavyweight champion belt in "most popular camera"... which they wear like a badge... also which increases consumer confidence. Finally, Apple knows how to commit to something... do something, stick to it, and develop it until it's polished. They understand grapevine control better than anyone else in the business.

    These aren't hard things to do... pay off a couple celebs to appear in ads showing off the amazing camera capabilities of Windows Phones, pay some engineering students/CEOs to show up in commercials where they dock their phone into the Continuum Dock or NexDock and showing off photo editing through Polarr, composing music in Figure, or compiling actual programs through #Code, create ads to emphasize just how neat an app that runs on WP, W10, HoloLens and X1 is... create ads to show off unknown great apps in the ecosystem - people LOVE to see the little guy getting supported by the big guy.

    There's some very simple, cheap solutions to grapevine control that can greatly change how people see Windows Phone. Giving up on consumers, dropping products like the Band 2... Microsoft's workin' on a pretty cloudy future.
    I'm pretty sure they tried some of that already to no avail. Remember the Jessica Alba presentation? How horrible was that?
    Laura Knotek and a5cent like this.
    10-05-2016 02:17 PM
  17. Chintan Gohel's Avatar
    See... this is what I take issue with.

    Yes, grapevine rep is bad... but that's entirely controllable. When things are going bad on Apple's front, they show off cumulative sales... which is sneaky as all getout, but it keeps consumer confidence strong. All those celebrity endorsements that Apple pays to have can be had by Microsoft as well... their "Shot on iPhone" campaign to convince people that Apple's cameras aren't crap hasn't given them the "best smartphone camera" in too many places, but it has given them the heavyweight champion belt in "most popular camera"... which they wear like a badge... also which increases consumer confidence. Finally, Apple knows how to commit to something... do something, stick to it, and develop it until it's polished. They understand grapevine control better than anyone else in the business.

    These aren't hard things to do... pay off a couple celebs to appear in ads showing off the amazing camera capabilities of Windows Phones, pay some engineering students/CEOs to show up in commercials where they dock their phone into the Continuum Dock or NexDock and showing off photo editing through Polarr, composing music in Figure, or compiling actual programs through #Code, create ads to emphasize just how neat an app that runs on WP, W10, HoloLens and X1 is... create ads to show off unknown great apps in the ecosystem - people LOVE to see the little guy getting supported by the big guy.

    There's some very simple, cheap solutions to grapevine control that can greatly change how people see Windows Phone. Giving up on consumers, dropping products like the Band 2... Microsoft's workin' on a pretty cloudy future.
    Apple can and does do all that because the iphone is their main source of revenue - something like over half. Obviously their main costs for advertising are for their main source of revenue.

    With Microsoft, a software company, their main source of revenue is software and continues to be in that field. I doubt they receive a lot of revenue from their hardware sectors such as the surface line, mobile, band and others.
    Laura Knotek likes this.
    10-06-2016 02:46 AM
  18. TLRtheory's Avatar
    I'm pretty sure they tried some of that already to no avail. Remember the Jessica Alba presentation? How horrible was that?
    This?


    I actually think that was great, and that Windows Phone would be in much better shape socially if there was more of this plastered all over TV. Though I typically don't speak of the marketing management degree I picked up on the way to the bigger ones in software engineering, a big takeaway from those marketing courses were how much impact lies in knowing a product will be believed in, supported and developed in name recognition.

    On that subject, their absolute unwillingness to consider a recognizable name is hurting more than they know. Yeah, I can point out most any Lumia and know exactly what it is by it's model, but I'm also an exception. To the general public, the Microsoft Lumia 950XL is far too much of a mouthful... so much that it's a tough sale on that principal alone. Lumia Icon was great... and although they made it DOA by releasing it as a carrier exclusive, that was the closest they came to figuring out the secret to why people will just assume iPhone 7 or Galaxy S7 comes with polish.

    If; instead of having the Nokia Lumia 64500.3d66alphaXL (yes, I know I'm exaggerating) as our moniker we instead were at the Lumia Icon 5, it would instill a greater sense of focus and trust in it's users instead of the pure, uncut convolution we have now. They'd know it's a brand Microsoft believes in, and cares about enough to release in iterations - ironing out issues and improving the product along the way. If Microsoft paid real close attention, they might notice this happening within their own Surface brand now - which is selling well enough that even the most biased of Surface critics are taking notice.

    It's crazy how quickly Microsoft could turn this around with a well-advertised Windows Mobile device that's spread across all major carriers. They could even piggyback off the wild success of the Surface lineup and release that Surface Phone that people are already hyped for. Then the Surface Phone 2. They need to take that same grade of commitment they have in their Surface convertibles, put it in Windows Mobile and [B}keep it there[/B]. Take a card out of Apple's book and pay for those big name endorsements/partnerships. By Surface Phone 3, if they were to keep up that same level of dedication through advertisement, FW/SW updates and support... an improved status of Windows Mobile would be guaranteed.
    Last edited by TLRtheory; 10-06-2016 at 09:40 AM.
    10-06-2016 08:42 AM
  19. a5cent's Avatar
    This?

    <video snipped>

    I actually think that was great, and that Windows Phone would be in much better shape socially if there was more of this plastered all over TV.
    Ugh. That campaign was terrible. The day her contract expired she went back to using an iPhone and pictures of that popped up all over the web. Even in mainstream news. She got paid to promote WP8, but the net effect she ended up having was the exact opposite. The message she actually promoted was "the only way I'd use WP8 is if MS paid me to".

    I despise that many U.S. citizens are so incredibly gullible and ignorant when it comes to advertising, celebrities, or people with money. I do think it takes a little bit of stupidity to believe people necessarily support/like the products they are paid to promote. For some reason many people feel that fame and large bank accounts are a better way to judge credibility than just considering what people say or do. Unfortunately, it is what it is and this type of thing does seem to work in the U.S. Just this particular campaign backfired.

    Still, you can't advertise a faulty product to success. Advertising is really only effective if the product has a few stand out features, or if it doesn't, it must at least be on par with the competition. W10M just doesn't fit the bill. Until it does I'd say advertising is a complete waste of money.
    Last edited by a5cent; 10-06-2016 at 07:44 PM. Reason: spelling
    tgp, dgr_874, Laura Knotek and 3 others like this.
    10-06-2016 10:13 AM
  20. tgp's Avatar
    Still, you can't advertise a faulty product to success. Advertising is really only effective if the product has a few stand out features, or if it doesn't, it must at least be on par with the competition. W10M just doesn't fit the bill. Until it does I'd say advertising is a complete waste of money.
    I thought I was the only person on the face of the earth who thought this about Windows Phone! Aggressive advertising works for Apple and Samsung because they have a product that delivers. I think Microsoft has quite a ways to go in that department.
    10-06-2016 10:21 AM
  21. Guzzler3's Avatar
    It's crazy how quickly Microsoft could turn this around with a well-advertised Windows Mobile device that's spread across all major carriers. They could even piggyback off the wild success of the Surface lineup and release that Surface Phone that people are already hyped for. Then the Surface Phone 2. They need to take that same grade of commitment they have in their Surface convertibles, put it in Windows Mobile and [B}keep it there[/B]. Take a card out of Apple's book and pay for those big name endorsements/partnerships. By Surface Phone 3, if they were to keep up that same level of dedication through advertisement, FW/SW updates and support... an improved status of Windows Mobile would be guaranteed.
    I've always said, if MS would do a better ad campaign of showing off the features of a windows phone, and how it integrates with the desktop (contacts, photos, OneNote, Word, Excel, messaging, etc.) people will take notice. Their ads are so blas and imitative of other companies ad campaigns, that no one takes notice.

    I wish I could find an ad that MS did in a European country that was a nice animation showing off the features of WP8.1. Even though I couldn't understand what they were saying, the visuals was enough to go "Wow! That's Cool!". Which is why I believe that Windows phone did better everywhere but here in the USA. Different marketing teams for different parts of the world. They should have looked at the places where Windows phone sold well, looked at how it was advertised, then duplicated it in areas where it wasn't selling.

    I still get people who look at my phone and say "What's that?" and I tell them it's a Windows Phone and they say "Windows phone, really?!?!?! I didn't know there was such a thing."
    Maurizio Troso and TLRtheory like this.
    10-06-2016 11:44 AM
  22. dgr_874's Avatar
    Ya, that's the one. Like a5cent said, she was only paid to be there and had no enthusiasm for it. I could tell as soon as she stepped on the stage she didn't want to be there. I remember the news stories that followed when she went back to her iphone. People laughed about how windows phone was so bad that you had to pay people to use it. That banter is super hard to spin into the positive.

    I'm right there with you about the platfom. I would like nothing better than to be successful. But, I think the time for that is over with. They have a great product with a great interface. I loved my windows phones. But, it came way too late. Most people who want a smartphone already had an Android or Iphone. I would wager that 99% would not switch to W10M unless it offered something drastic in order to change their minds. Who wants to redo all their contacts, buy all new apps, redo all their music, and learn new gestures just to change to something that's roughly equal to what they have now? And lets be honest, W10M is not equal to what the others offer for many reasons already discussed in the forum.

    As a consumer, and user, of W10M it disgusts me what they are doing to the phone. However, as a user of W10 platform I understand why they are doing it this way. I think they are trying to just skip past the smartphone to whatever is the next technological breakthrough. Smart moves for the company in the long term, Horrible for the consumer in the short term.
    Laura Knotek, libra89 and a5cent like this.
    10-06-2016 11:53 AM
  23. dgr_874's Avatar
    I've always said, if MS would do a better ad campaign of showing off the features of a windows phone, and how it integrates with the desktop (contacts, photos, OneNote, Word, Excel, messaging, etc.) people will take notice. Their ads are so blas and imitative of other companies ad campaigns, that no one takes notice.

    I wish I could find an ad that MS did in a European country that was a nice animation showing off the features of WP8.1. Even though I couldn't understand what they were saying, the visuals was enough to go "Wow! That's Cool!". Which is why I believe that Windows phone did better everywhere but here in the USA. Different marketing teams for different parts of the world. They should have looked at the places where Windows phone sold well, looked at how it was advertised, then duplicated it in areas where it wasn't selling.

    I still get people who look at my phone and say "What's that?" and I tell them it's a Windows Phone and they say "Windows phone, really?!?!?! I didn't know there was such a thing."
    But can you really use integration as a selling point now? All Microsoft software is available on iPhone and Androids. I use all three daily, and i find almost no difference in my work flow(other than having to use 3rd party software on W10M).

    I find people love the W10M interface a lot when they first see it. Then they ask to use Snapchat, or whatever other software isn't available and they get turned off right there. I'm dissapointed too. I'm the last out of about 10 people still using W10M (and it's no longer my primary after the Band crap). I'm looking forward to the next big thing in mobile that I think Microsoft is well placed to compete in.
    Laura Knotek, a5cent and VetDuarte like this.
    10-06-2016 11:59 AM
  24. TLRtheory's Avatar
    The day her contract expired she went back to using an iPhone and pictures of that popped up all over the web. Even in mainstream news. She got paid to promote WP8, but the net effect she ended up having was the exact opposite. The message she actually promoted was "they only way I'd use WP8 is if MS paid me to".
    Okay. See I didn't know of the controversy surrounding it, just the ad itself. Purely assessing the content of the ad, I do still think that *kind* of content would be helpful in larger amounts.
    10-06-2016 02:28 PM
  25. a5cent's Avatar
    ^ I don't, but we can agree to disagree 😀. IMHO MS must first convince a base of enthusiasts and early (re)adopters that W10M is a great thing and desirable. Without that base, any interest generated by advertising will evaporate as soon as people ask their tech-interested family member or friend what they think about this newfangled MS smartphone. Most of the enthusiast WP/W10M fan base has vanished. Not even 1 in 100 people would recommend W10M at this point. The real killer is that almost everyone else would outright discourage such a purchase. IMHO that negates anything MS could achieve with advertising.
    10-06-2016 05:06 PM
77 1234

Similar Threads

  1. Why is 950xl Dual Sim Always Overheating When Recording Vidoe
    By asarekena in forum Microsoft Lumia 950 XL
    Replies: 12
    Last Post: 10-20-2016, 06:38 AM
  2. Why is the sound on my computer so low?
    By Windows Central Question in forum Ask a Question
    Replies: 2
    Last Post: 10-03-2016, 08:16 AM
  3. Microsoft shows Windows Insider members come from everywhere in new video
    By WindowsCentral.com in forum Windows Central News Discussion
    Replies: 0
    Last Post: 10-03-2016, 08:11 AM
  4. Microsoft to open datacenters in France, publishes book on how the cloud can benefit everyone
    By WindowsCentral.com in forum Windows Central News Discussion
    Replies: 1
    Last Post: 10-03-2016, 07:44 AM
  5. Hi.I have a problem my phone is stuck on airplane mode my phone is lumia 520
    By Windows Central Question in forum Ask a Question
    Replies: 2
    Last Post: 10-03-2016, 05:38 AM
LINK TO POST COPIED TO CLIPBOARD