10-15-2017 10:27 AM
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  1. anon(8171782)'s Avatar
    The man will shut down everything as time goes, sooner or later, Surface will be gone too. He his scared and only want to what is for sure people will use and that's just windows and office. Two is already gone, Windows phone and groove. More to follow. He doesn't want to so what their partners can so, so build devices like surface is in the way of hp and the rest. Soon this is fine as well.
    Auggybendoggy likes this.
    10-14-2017 01:53 AM
  2. tgp's Avatar
    They are making surface, that's hardware. Or will he shut down the surface too and focus on software's only?
    The man will shut down everything as time goes, sooner or later, Surface will be gone too.
    I don't think Surface has to sustain itself like Windows mobile had to in order to remain relevant. As I mentioned in an earlier post, AFAIK Surface exists to showcase hardware. It does not have to be profitable on its own. It pays for itself by showing the world, and OEMs, what can be done hardware wise.

    And that brings up another difference in the concept between the two product lines. Surface devices use an OS that is on a billion other devices. The OS is not the point, and Surface is not out to prove anything there.

    On mobile, however, exactly the opposite is true. There's nothing innovative about WM devices' hardware. It's been done already. It was there to push an OS.

    TL;DR Surface is not a target simply because it is hardware. It exists for a reason. Mobile's floundering sales made it a target because its reason to exist faded.
    Laura Knotek likes this.
    10-14-2017 07:05 AM
  3. KayJay11's Avatar
    Nadella hammered the nail in the coffin, but because they couldn't get the Business Model straight for W10M or any mobile strategy. They kept an antiquated licensing model, while not seeking to focus on high end phones with a pre-established app partnership / development prior to release. This was Apple's model. Alternatively, they did not make RT / W10M open for OEM modification and deployment to then use as a way for the Store to be the access portal to their, and other's, software services (with some key app partnerships needed -I.e., Facebook, Snapchat, etc.). This was Google's model. Instead, they kept the OS proprietary like Apple and sought to license and did not set up enough apps in the ecosystem prior to release. This meant that OEM's only could differentiate on phone parts and not other software - device features (like Android, c.f., Samsung) and then did not have the apps people wanted lined up for use upon launch. So, this relegates W10M to low cost phones in price sensitive markets with little market penetration in the high margin markets and, hence, no overall popularity in the more profitable markets.

    If Nadella made this key change with W10M, coupled with a push to Enterprise to supplement Azure, it may have had a potential to get up to 10%of the market, maybe a little more, which would great Mindshare in the public and further lead development to their UWP strategy and provide a means to protect their Enterprise vs Apple and Android threat and, more importantly, AWS threats.
    Auggybendoggy likes this.
    10-14-2017 07:59 AM
  4. abel920's Avatar
    Steve Ballmer is. He dismissed and made fun of the idea that Apple is making iPhone back in 2007.
    Now in 2012, he played catch up and failed miserably.
    Satya is doing the best he can with Microsoft's strengths, and discontinuing off any weaknesses to the company.
    10-14-2017 08:16 AM
  5. HeyCori's Avatar
    Some factors contributed more than others, but the reasons why Windows phone failed is long and they all matter. There are those that still believe that Windows phone had a chance, but that seems less likely when looking at the competition. During WP best year (when they sold about 8-9 million in a quarter), Android was activating 1 million devices a day! Yes, WP is dead but it's never really been alive. It only seemed alive to a very small niche of people that cared and followed WP news on a weekly basis. And Microsoft was losing millions to satisfy that small niche. Worse still, the platform wasn't gaining significant traction in either apps or sales. So while I would have loved to stick with WP, I completely understand why MS decided to call it quits.
    Last edited by HeyCori; 10-14-2017 at 10:44 AM.
    10-14-2017 09:15 AM
  6. editguy's Avatar
    But I think that Microsoft initially jumps into a competition but when the going gets tough, Microsoft quits. Look at devices like Band and Surface Book. These were not bad decisions. It was only bad implementation and that is not the product's fault. That is Microsoft's fault. One of the reason why Newton failed under Apple was its poor implementation. Steve Jobs turned it around with iPad. This is where visionaries are important and Microsoft has none at the moment. As such many of the good ideas are going down the drain.
    Apple and MS don't compare well, because Apple can get by with things that MS and other companies would get destroyed over. Remember antennagate? "You're holding it wrong" was Steve Jobs' response. Imagine if Balmer or Nadella had said something similar. The Apple loving media would have ridiculed them for months. Apple gets a free pass that no other company would ever get, for whatever reasons.
    10-14-2017 07:05 PM
  7. beman39's Avatar
    here's what I think killed WM, yes I think whole heartily that sadella killed WM, because he was against it from the beginning and didn't want to put any effort into making it work, and yes Wm started to drop in in numbers before he got there because windows kept changing their OS from 7 to 8 to 8.1 to 10 to where we are today and ANY company that keeps changing with no stability is going to make any dev stop making apps/games for said company! I think that's the exact moment when WM started to drop. Reason android is so popular is they never changed their OS they've always upgraded and moved forward and worked on improving the OS just like Apple same thing! I don't know what MS was thinking by completely moving from 7 to 8 to 10 and expect devs to be OK with this, or even end users like us, which made our devices obsolete from one OS to the next with no way of updating our new devices to benefit from those changes... also the fact they never pushed WM like android and IOS and I am convinced that if MFST tried to do any type of creative adverts for WM then today would be a whole different outcome for WM!! MS has a history of bad marketing team with those gay adverts they had when surface tablets first came out and the only reason the surface line didn't fall into obscurity is because it was a great product and advanced in what it was a 2 in 1 device! then they came out with the L950XL which lets be honest here it was an underwhelming product but had some good tech ideas inside like hello sign in and glance and couple of other things.... had they had any imagination and future insight and all around excitement for their own products and came out with the surface phone then today WM would be in a whole different outcome! but nadella didn't wanna have anything to so with WM or possibly the shareholders... but why bend or listen to them? they know NOTHING about tech and how to make it profitable! I'm so mad at MS for their lack of vision and stupidity of how they handle the WM division! I luv my HP X3 and WM and will never go to IOS or android for as long as I'm able to do so!! LONG LIVE WINDOWS MOBILE!!! lol
    anon(7929613) and HeyCori like this.
    10-15-2017 08:32 AM
  8. BajanSaint69's Avatar
    I think that Nadella is right to stop focusing on Windows Phone and focus on winning the next thing. There was a time when MS controlled the PC to the point where there was a discussion about breaking it up. Bill Gates made the statement at the time that Microsoft was "three years away from becoming irrelevant" the same applies now to Apple and Android.

    Nadella is trying to catch the next curve because this race has already been run, and MS isn't on the winners podium.
    10-15-2017 10:27 AM
  9. BajanSaint69's Avatar
    I think that Nadella is right to stop focusing on Windows Phone and focus on winning the next thing. There was a time when MS controlled the PC to the point where there was a discussion about breaking it up. Bill Gates made the statement at the time that Microsoft was "three years away from becoming irrelevant" the same applies now to Apple and Android.

    Nadella is trying to catch the next curve because this race has already been run, and MS isn't on the winners podium.
    10-15-2017 10:27 AM
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