Microsoft's whole strategy is flat out GENIUS!
STAGE 1 PC: and Tablet
1) Get a massive user base to Windows 10 (Windows 7 650 million users + Windows 8 and 8.1 300 million users PLUS another 200 million for XP users and 100 million from Vista)
2) Get them to use MS services and app store
3) Developers will start to come in and develop universal apps and games
3) increases market share and profit for MS
4) Get OEMs to use hybrid PCs/ Tablet PCs
5) User base from XP comes and buy the hybrid PCs and Tablet PCs (300 million users from XP and Vista)
6) Increases Mobile market share against Android and IOS in tablets
STAGE 2: Phones
1) Use universal apps and Desktop integration to Windows 10 for Phones
2) Get OEMs to make more phones
3) User base comes in from low end phones and massive amount of Windows 10 Universal Apps from PC.
4) Increases Market Share in Smartphone market
5) More profit for MS
STAGE 3 XBOX and TV
1) Use dominance in Desktop, Tablet and Phone integration and universal apps to Xbox One
2) People buy Xbox One because of integration with MS services etc
3) Free Xbox One OS to Smart TV, Media Players and Consoles to other OEMs (Could be possible)
4) Increases Sales and Market Share against Sony
STAGE 4: Internet of Things
1) extend dominance to IOT market
2) increases market share in IOT market
BOOM! + MASSIVE USER BASE
You can tell this strategy is apparent from Microsoft and is amazing. Because This can be approached anyway and still succeed. Because if HoloLens succeeds. The universal apps come from that to multiple devices. Or if XBOX succeeds. Universal apps still come to multiple devices.
This strategy reminds me from the Microsoft in the 90s. Except it's extend it's power to multiple markets
STAGE 1 PC: and Tablet
1) Get a massive user base to Windows 10 (Windows 7 650 million users + Windows 8 and 8.1 300 million users PLUS another 200 million for XP users and 100 million from Vista)
2) Get them to use MS services and app store
3) Developers will start to come in and develop universal apps and games
3) increases market share and profit for MS
4) Get OEMs to use hybrid PCs/ Tablet PCs
5) User base from XP comes and buy the hybrid PCs and Tablet PCs (300 million users from XP and Vista)
6) Increases Mobile market share against Android and IOS in tablets
STAGE 2: Phones
1) Use universal apps and Desktop integration to Windows 10 for Phones
2) Get OEMs to make more phones
3) User base comes in from low end phones and massive amount of Windows 10 Universal Apps from PC.
4) Increases Market Share in Smartphone market
5) More profit for MS
STAGE 3 XBOX and TV
1) Use dominance in Desktop, Tablet and Phone integration and universal apps to Xbox One
2) People buy Xbox One because of integration with MS services etc
3) Free Xbox One OS to Smart TV, Media Players and Consoles to other OEMs (Could be possible)
4) Increases Sales and Market Share against Sony
STAGE 4: Internet of Things
1) extend dominance to IOT market
2) increases market share in IOT market
BOOM! + MASSIVE USER BASE
You can tell this strategy is apparent from Microsoft and is amazing. Because This can be approached anyway and still succeed. Because if HoloLens succeeds. The universal apps come from that to multiple devices. Or if XBOX succeeds. Universal apps still come to multiple devices.
This strategy reminds me from the Microsoft in the 90s. Except it's extend it's power to multiple markets
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