It is very simple and it amazes me Microsoft doesn't know this.
The naming scheme is so bad because the numbers keeps changing. There is no other identity attached to a phone. So you can't say 'get the new Lumia 820' because there is no new Lumia 820. There is a Lumia 830, but is a different number, and with a non logical increase. So you have to say, get the new Lumia 820, which is now named as the Lumia 830. Ridiculous. Bad. Super bad. Horrible.
Because of this a phone can never create a hype or/and a recognizable 'sub' brand like the name Galaxy is for Samsung and iPhone is for Apple. I call these sub brand names because they start living a life of their own. People will simply say, I want the new Galaxy or the new iPhone. So they wait until the number behind that sub brand name is increased by 1. Galaxy 1, 2, 3, 4, etc. Easy. It works. It's simple for people who do not research phones. For people who don't know anything. They just think, the Galaxy or iPhone was quite good for me so I'll buy the next one. The naming scheme allows for an addiction to happen. People will mindlessly upgrade.
Now let's see how Lumia does it. Lumia phones have all kinds of numbers. To us experts they are logical. But my sister, my mother, my aunt, my sheep friends they have no clue what those numbers mean. People don't want logic. People want to be addicted to a brand they are comfortable with.
Let's say someone buys a Lumia 920. Many of those people don't even know what number they have. They don't even know they have a 920. Do they care to remember this number? No. Because in the back of their mind they know this number will change to something other random with the next phone. People say 'I have a Lumia'. Only experts know the number and what it exactly means.
Why is this so amazingly bad? Because such a customer cannot look forward to an upgrade. It wont create addiction and recognition. If people buy a Galaxy 5 and they like it, their brain will be alert for any text or hearing about 'Galaxy 6'. Alarm bells will ring. They will think I want this upgrade!
When people have a Lumia 620 they are floating around and have no idea what to set their radar to. Do I have to look out for a 621? O wait a 635 pops up, what is that? A 640? Is this a new 620? They see a 720, huh is this the new 620? Maybe they increase the first number every time.
Trust me, normal people have no idea what is going on here. So their mind is not set to look out for that upgrade. They know they have to start a new research when their contract ends. They ask around and look around and will jump to god knows what phone. Probably to an iconic sub brand name like a Galaxy. Because that's what people talk about.
Another reason why the naming scheme is bad is because low, mid and high end Lumia phones all share the same sub brand name 'Lumia'. The numbers seem random so they are forgotten. So what is left behind in the memory of a customer? The Lumia sub brand name. They will hear people with a 520 whine about stuff and they will connect this whine in their brains to the Lumia sub brand. Thus anything lower than a flagship will damage the brand's reputation.
Conclusions
- A different quality series of products needs a different sub brand
- Each sub brand name needs to increase by 1 number with every upgrade.
This isn't rocket science guys. This is logic for the psychological mind. Microsoft is stupid and they think logic in nerd/programmer minds. These minds want to research every new phone they buy so the naming scheme won't matter to them. Normal people won't research. They will be triggered psychologically by addiction to brand names and recognition.
A logic naming scheme that compares series like the Lumia brand does doesn't work because people with a certain kind of income will always pay the same price for a phone. They will buy a 100 euro phone, or 200-300 euro phone, or 400 euro phone, or anything above. They won't travel across these range of devices. Why is this important to realize? Because the Lumia numbering scheme is good for comparing these range of devices (if you understand how the numbering works) but it is bad for comparing phones WITHIN a certain price range, which is all that matters! LOL.
So how we solve all this? Simple. Each price range needs their own sub brand name to allow individual marketing for that sub brand name and psychological attachment and recognition.
So the naming should be like this:
[brand name] [sub brand name] [single digit number]
In which the first part, the brand name is not actively marketed all the time. The second part, the sub brand name must be marketed.
So the new naming scheme for W10 devices should be:
Microsoft [sub brand name A] 1
Microsoft [sub brand name B] 1
Microsoft [sub brand name C] 1
Etcetera..
The upgrades will look like this:
Microsoft [sub brand name A] 2
Microsoft [sub brand name B] 2
Microsoft [sub brand name C] 2
Etcetera...
This allow for:
- individual marketing per price range
- easy recognition
- psychological attachment to the sub brand name
- addiction.
- People that bought a 'Microsoft [sub brand name C] 1' will look out for 'Microsoft [sub brand name C] 2'. Easy for them. If their income increases they will simply look at the price tag and buy a 'Microsoft [sub brand name B] 2'.
You might say, how do you know which sub brand name is better than the other? Wake up! This does not have to be explained in the naming scheme! It doesn't matter.
THE PRICE TAG EXPLAINS THIS. a lower price tag is a lower number
a higher price tag is a higher number
The price tag indicates if a phone is low- or high-end. Every person will understand this.
The naming scheme is so bad because the numbers keeps changing. There is no other identity attached to a phone. So you can't say 'get the new Lumia 820' because there is no new Lumia 820. There is a Lumia 830, but is a different number, and with a non logical increase. So you have to say, get the new Lumia 820, which is now named as the Lumia 830. Ridiculous. Bad. Super bad. Horrible.
Because of this a phone can never create a hype or/and a recognizable 'sub' brand like the name Galaxy is for Samsung and iPhone is for Apple. I call these sub brand names because they start living a life of their own. People will simply say, I want the new Galaxy or the new iPhone. So they wait until the number behind that sub brand name is increased by 1. Galaxy 1, 2, 3, 4, etc. Easy. It works. It's simple for people who do not research phones. For people who don't know anything. They just think, the Galaxy or iPhone was quite good for me so I'll buy the next one. The naming scheme allows for an addiction to happen. People will mindlessly upgrade.
Now let's see how Lumia does it. Lumia phones have all kinds of numbers. To us experts they are logical. But my sister, my mother, my aunt, my sheep friends they have no clue what those numbers mean. People don't want logic. People want to be addicted to a brand they are comfortable with.
Let's say someone buys a Lumia 920. Many of those people don't even know what number they have. They don't even know they have a 920. Do they care to remember this number? No. Because in the back of their mind they know this number will change to something other random with the next phone. People say 'I have a Lumia'. Only experts know the number and what it exactly means.
Why is this so amazingly bad? Because such a customer cannot look forward to an upgrade. It wont create addiction and recognition. If people buy a Galaxy 5 and they like it, their brain will be alert for any text or hearing about 'Galaxy 6'. Alarm bells will ring. They will think I want this upgrade!
When people have a Lumia 620 they are floating around and have no idea what to set their radar to. Do I have to look out for a 621? O wait a 635 pops up, what is that? A 640? Is this a new 620? They see a 720, huh is this the new 620? Maybe they increase the first number every time.
Trust me, normal people have no idea what is going on here. So their mind is not set to look out for that upgrade. They know they have to start a new research when their contract ends. They ask around and look around and will jump to god knows what phone. Probably to an iconic sub brand name like a Galaxy. Because that's what people talk about.
Another reason why the naming scheme is bad is because low, mid and high end Lumia phones all share the same sub brand name 'Lumia'. The numbers seem random so they are forgotten. So what is left behind in the memory of a customer? The Lumia sub brand name. They will hear people with a 520 whine about stuff and they will connect this whine in their brains to the Lumia sub brand. Thus anything lower than a flagship will damage the brand's reputation.
Conclusions
- A different quality series of products needs a different sub brand
- Each sub brand name needs to increase by 1 number with every upgrade.
This isn't rocket science guys. This is logic for the psychological mind. Microsoft is stupid and they think logic in nerd/programmer minds. These minds want to research every new phone they buy so the naming scheme won't matter to them. Normal people won't research. They will be triggered psychologically by addiction to brand names and recognition.
A logic naming scheme that compares series like the Lumia brand does doesn't work because people with a certain kind of income will always pay the same price for a phone. They will buy a 100 euro phone, or 200-300 euro phone, or 400 euro phone, or anything above. They won't travel across these range of devices. Why is this important to realize? Because the Lumia numbering scheme is good for comparing these range of devices (if you understand how the numbering works) but it is bad for comparing phones WITHIN a certain price range, which is all that matters! LOL.
So how we solve all this? Simple. Each price range needs their own sub brand name to allow individual marketing for that sub brand name and psychological attachment and recognition.
So the naming should be like this:
[brand name] [sub brand name] [single digit number]
In which the first part, the brand name is not actively marketed all the time. The second part, the sub brand name must be marketed.
So the new naming scheme for W10 devices should be:
Microsoft [sub brand name A] 1
Microsoft [sub brand name B] 1
Microsoft [sub brand name C] 1
Etcetera..
The upgrades will look like this:
Microsoft [sub brand name A] 2
Microsoft [sub brand name B] 2
Microsoft [sub brand name C] 2
Etcetera...
This allow for:
- individual marketing per price range
- easy recognition
- psychological attachment to the sub brand name
- addiction.
- People that bought a 'Microsoft [sub brand name C] 1' will look out for 'Microsoft [sub brand name C] 2'. Easy for them. If their income increases they will simply look at the price tag and buy a 'Microsoft [sub brand name B] 2'.
You might say, how do you know which sub brand name is better than the other? Wake up! This does not have to be explained in the naming scheme! It doesn't matter.
THE PRICE TAG EXPLAINS THIS. a lower price tag is a lower number
a higher price tag is a higher number The price tag indicates if a phone is low- or high-end. Every person will understand this.
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