[jlzimmerman]

No, I don't like it at all. They spend all that time, money, and resources building a new browser to battle the past demons that they just can't seem to shake. They make it fresh with a new feel and a new name.....just to give it an uglier version of the same logo that symbolizes the battered brand.

[snowmutt]

While I am not THAT down on it...

It is a curious decision. Your point about needing some distance from IE is well taken. But Microsoft rarely bolts completely from brand awareness. So I understand at least being able to tell from a quick glance that it is from Microsoft instead of having to build a brand awareness all over again.

And, by the way... EDGE??? That is the best you got for a name? How generic is that. Liked Spartan better.

[sinime]

I was hoping for a Spartan helmet for the icon, although with the name change, that is definitely out now.