[luxnws]

One of the hot topics du jour for iOS users is Apple's support for ad blocking apps. Even mainstream sites like the New York Times have reporters on it. That's how big Apple is in the U.S.

One of the more interesting infographics is the load times for major U.S. news sites. This is from the New York Times! I'm amazed that a tech site hasn't actually quantified this before in this kind of format. At least I haven't seen one like it done before.

http://www.nytimes.com/interactive/2...obile-ads.html

I did a search for "ad blocking" in the Windows 8.1 mobile store and came up with nothing. Can anyone else find something for W10M?

[ptfuzi]

Unfortunatemy, The Edge browser doesn't support addons.
Sent from Lumia 1020.

[amcluesent]

You can use OpenDNS for your DNS and disable ad serving URLs which helps a fair bit.

[Poirots Progeny]

You can use OpenDNS for your DNS and disable ad serving URLs which helps a fair bit.

That sounds good. What do you do when out and about on lte?

[luxnws]

Unfortunatemy, The Edge browser doesn't support addons.
Sent from Lumia 1020.

That's the main reason I don't use Edge on Windows 10. I provided my two cents worth of feedback during the Insider program saying that I would use Edge on Day 1 if it had extensions or addon support. I guess not enough users rated it a priority or it wasn't a priority for Microsoft.

Until users find it it is necessary for ad blocking support. The top downloaded apps for iOS during September were ad blocking apps.

Hey, maybe Microsoft can use that to promote Edge among advertisers and media companies, "We won't block your ads in our browser so tailor your best ad campaigns to run on Edge." Sow's ear, meet silk purse. Heh.

[luxnws]

You can use OpenDNS for your DNS and disable ad serving URLs which helps a fair bit.

So changing the DNS is easy to do in W10M? That would be a nice feature.

Why it matters for mobile is the data cost.

Data charges might not be an issue in foreign countries but did you see that NYTimes infographic? If a typical mobile user in the U.S. visited that Boston.com web page once every day for a month, it would cost around $9.50 in data charges.

[Derausgewanderte]

FYI
If you can interop unlock your phone you can sideload this app. Works on WP8.1 and W10M.
It works via modified hosts file.
Mostly for Lumia and Samsung Ativ users...
e.g. works on my 640XL with W10M

cheers

[Jazmac]

That's the main reason I don't use Edge on Windows 10. I provided my two cents worth of feedback during the Insider program saying that I would use Edge on Day 1 if it had extensions or addon support. I guess not enough users rated it a priority or it wasn't a priority for Microsoft.

Until users find it it is necessary for ad blocking support. The top downloaded apps for iOS during September were ad blocking apps.

Hey, maybe Microsoft can use that to promote Edge among advertisers and media companies, "We won't block your ads in our browser so tailor your best ad campaigns to run on Edge." Sow's ear, meet silk purse. Heh.

The problem is people no longer differentiate what can be done on the desktop vs what is done for you on phones. Operating systems like Windows allow you to just do it yourself. There are tools out there to manage this kind of thing. HostsMan - abelhadigital.com might help.

[TechFreak1]

Goes to show how bad it's gotten with ads in phone apps... generally 99.9% of the ads on windows phone are none intrusive and don't run full screen at start up or pop up randomly as on the other platforms. I have seen a few that have done this on WP, unfortunately I can't recall which games they were. As the battery life on my 920 running the preview lasts barely a day on standby; that's a given as come November 2015 it will be 36 months I've had my 920. On Wp8.1 I'll get about 5 days on Standby and that's from a fresh install running nothing at all, with apps and etc about 2-3 days.

[realwarder]

You only have to look at Windows Central to see how much of a difference ad blockers make. 90 second load time without one. 3 with.

Extensions (which will bring ad-blocking) are coming. Hopefully to mobile too.

[luxnws]

The problem is people no longer differentiate what can be done on the desktop vs what is done for you on phones. Operating systems like Windows allow you to just do it yourself. There are tools out there to manage this kind of thing. HostsMan - abelhadigital.com might help.

Doesn't it seem like they are out of touch with consumers that they force people to resort to these kinds of unconventional solutions (see also the sideload to change the DNS in Windows Phone).

It isn't hard to make these features simple to use as other software companies have shown.

[luxnws]

You only have to look at Windows Central to see how much of a difference ad blockers make. 90 second load time without one. 3 with.

Extensions (which will bring ad-blocking) are coming. Hopefully to mobile too.

It's not much of an issue on the desktop because the data caps for many of the large cable and DSL providers in the U.S. are in the hundreds of gigabytes.

It does matter for mobile where data charges are a concern. Unfortunately, the way the Internet was developed in the U.S. puts media companies in a tough spot. They need to include ads on their sites to replace what would have been subscription revenue under the old model but more ads means bigger and longer page downloads. The real winners are the carriers who have control over access and price.

[Jazmac]

Doesn't it seem like they are out of touch with consumers that they force people to resort to these kinds of unconventional solutions (see also the sideload to change the DNS in Windows Phone).

It isn't hard to make these features simple to use as other software companies have shown.

Unconventional solutions? Using your brain is an unconventional solution? Listen, this is the desktop and this is Windows. I don't recall there ever being a time when Microsoft created its own adblock app. I also have a Mac running El Capitan. Safari doesn't include it. Nor does Ubuntu. Firefox, chrome and Opera don't offer it either. So what software companies are you talking about?
They may offer popup blockers, but adblock they don't do.

I would do it myself anyway since you can't really trust these companies to keep ads from your computer. If you haven't heard, google paid adblock to allow its ads to show. I think Microsoft paid them as well. Now more recently, adblock was recently sold on the market to some "UNKNOWN" buyer. Not only did they get your ip address, but all the places you visit. Now, you are about to get hit big time from ads. So it makes even more sense to return to learning about how a computer works rather than trusting a 3rd party to do what you should know how to do yourself. Ol skool using of ones brain.

Google and android has made people really soft when it comes to learning and understanding a real computer and its operating system. We need to get back to that and not lose sight of who controls what. Its not a good idea to wait on Microsoft and or android to determine what things we can know or how we know it. They will begin to put limits on it because we would have stopped asking those how and why questions. Its already started with you talking about how to get around ads because you ain't got an ad block app.

[luxnws]

Unconventional solutions? Using your brain is an unconventional solution? Listen, this is the desktop and this is Windows. I don't recall there ever being a time when Microsoft created its own adblock app. I also have a Mac running El Capitan. Safari doesn't include it. Nor does Ubuntu. Firefox, chrome and Opera don't offer it either. So what software companies are you talking about?
They may offer popup blockers, but adblock they don't do.

I would do it myself anyway since you can't really trust these companies to keep ads from your computer. If you haven't heard, google paid adblock to allow its ads to show. I think Microsoft paid them as well. Now more recently, adblock was recently sold on the market to some "UNKNOWN" buyer. Not only did they get your ip address, but all the places you visit. Now, you are about to get hit big time from ads. So it makes even more sense to return to learning about how a computer works rather than trusting a 3rd party to do what you should know how to do yourself. Ol skool using of ones brain.

Google and android has made people really soft when it comes to learning and understanding a real computer and its operating system. We need to get back to that and not lose sight of who controls what. Its not a good idea to wait on Microsoft and or android to determine what things we can know or how we know it. They will begin to put limits on it because we would have stopped asking those how and why questions. Its already started with you talking about how to get around ads because you ain't got an ad block app.

Are you serious? If you are, you are out of touch.

[Jazmac]

Are you serious? If you are, you are out of touch.

Like I said, you make the point.

[milkyway]

Unconventional solutions? Using your brain is an unconventional solution? Listen, this is the desktop and this is Windows. I don't recall there ever being a time when Microsoft created its own adblock app. I also have a Mac running El Capitan. Safari doesn't include it. Nor does Ubuntu. Firefox, chrome and Opera don't offer it either. So what software companies are you talking about?
They may offer popup blockers, but adblock they don't do.

I would do it myself anyway since you can't really trust these companies to keep ads from your computer. If you haven't heard, google paid adblock to allow its ads to show. I think Microsoft paid them as well. Now more recently, adblock was recently sold on the market to some "UNKNOWN" buyer. Not only did they get your ip address, but all the places you visit. Now, you are about to get hit big time from ads. So it makes even more sense to return to learning about how a computer works rather than trusting a 3rd party to do what you should know how to do yourself. Ol skool using of ones brain.

Google and android has made people really soft when it comes to learning and understanding a real computer and its operating system. We need to get back to that and not lose sight of who controls what. Its not a good idea to wait on Microsoft and or android to determine what things we can know or how we know it. They will begin to put limits on it because we would have stopped asking those how and why questions. Its already started with you talking about how to get around ads because you ain't got an ad block app.

you are right about "Adblock" but there are some ad blockers I can put my trust into. I highly recommend to use ublock origin