It's understandable, given that the name is associated with my beautiful, but discontinued devices. Strangers will still admire my silver one, in particular, and ask what it is. But, that they have to ask is telling, and then I have to tell them that it's discontinued and that even used ones can go for >$400, but that this is also telling.
A Zune Pass, by any other name, will sound as sweet...
I do hope that they retain the "desktop" software as it is. I have learned to use it very efficiently, and for such a complex streaming, 6-device syncing, and organizing platform, it rarely stumbles.