...would we be letting our emotions get in the way of a calculated business decision if we, in similar circumstances, provided a WP app? I don't know, and neither do you, or neither does anyone else here.
Except I do know...
I think your point is that none of us have all the facts, so we can't know if making a WP Snapchat app is rational or irrational. I disagree, because being rational doesn't require that we know or have 100% certainty about everything. Not even Evan Spiegel has that, if for no other reason than him not being able to predict the future either. Every business strategy deals with a lot of probabilities and uncertainties, yet we can still make rational decisions, if we allow them to be guided by what we consider to be the most probable outcomes based on the information we have at the time.
Based on the information I have, I'm completely capable of rationalizing my decision without letting my fondness for WP get in the way. I readily admit that there are some types of apps which I wouldn't develop for WP, because I wouldn't consider them economically viable or strategically important. IMHO that just doesn't apply to Snapchat.
So far I don't think anybody knows why Evan Spiegel doesn't want to develop a Snapchat app for WP. At least he hasn't publicly provided any insight beyond : "didn't think anybody used those", which is a really ignorant comment considering he's the CEO of an app-company and WP does in fact have > 50 million users.
We say that the CEO of Snapchat is avoiding WP because he hates it, not because it wouldn't be profitable for his company.
I can't speak for others, but that's definitely not what I'm saying. For all I know, Evan Spiegel may be holding the Snapchat app hostage, in order to extort ransom money from MS for its release. That's a crummy thing to do, but it may be a great business decision. Could be any of a dozen other things as well. I don't know.
You stated that a Snapchat app for WP may not be profitable, but if that's your criteria, then Snapchat shouldn't exist for iOS or Android either.
Snapchat is not profitable on any platform. Snapchat has no notable profits. What they have are investments, from investors hoping to cash out big-time when the service is eventually sold to Facebook / Google / Whomever.
IMHO creating a WP app offers three important benefits:
- the goodwill that is generated
- potentially an extra 50 million sets of eyeballs looking at their discover-advertisements
- most importantly, the elimination of any probability of a similar service popping up on WP (because a demand exists for a service which isn't being provided) which could become a potential competitor.
Considering those benefits, and that a Snapchat app for WP can be developed for far less than 0.1% of the investments being made into their company (chump change), I'd say not providing a WP app is undisputedly irrational. Evan Spiegel could provide more information and cause me to change my mind though, that I'll admit to. So far he just hasn't. I doubt he ever will.