Windows Phone 8.1 to allow developers to reply to store reviews, unify app data

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Windows Phone developers are poised to have happy days ahead. At Build 2014 Microsoft detailed plans to overhaul and improve much of the processes that have hindered development, including unifying apps across Windows 8.1 update 1 and Windows Phone 8.1, improved automated certification, and the ability to reply to user reviews in the Windows Phone Store.

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