This is how Cortana got started and why more countries will get Microsoft's assistant soon

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Dec 17, 2013
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Cortana is certainly the most headline worthy new feature of Windows Phone 8.1, even though the OS update has much more than a personal assistant going for it. With comparisons to Siri and Google Now, the Halo-inspired voice helper garners some much needed headlines for Microsoft as they continue their entrenched battle in mobile.
Recently, Marcus Ash, who is the group program manager for Cortana on Windows Phone, was seen on camera explaining the priorities for Cortana, including entertaining the idea of putting it on other operating systems like Android or iOS. That controversial position was later clarified in a follow-up comment on our site, alleviating some concerns of Windows Phone adherents.
Today, in a second video, Ash explains the origins of Cortana's development, and how the team is "shocked by the international reaction."

Full story from the WPCentral blog...
 

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