Microsoft's Satya Nadella says if OEMs don't make Windows phones they will

[Windows Central]

Microsoft had a rather significant event yesterday with their keynote at their Worldwide Partner Conference down in Florida. After the keynote, ZDNet's Mary Jo Foley was able to speak with Microsoft CEO Satya Nadella about Microsoft's strategy ? and more importantly ? plans for mobile.
The 30-minute transcribed interview is truly fascinating to read in its entirety. Nadella is very precise in his language, and it is clear he certainly has an impressive albeit abstract vision of the company and Windows 10 and Windows 10 Mobile. Although you should read the interview yourself, for now we are just focusing on one area that Foley focused on for a few questions: Windows Phone.

Much has been made of Microsoft's decision last week to cut back on Lumia models and to seemingly scale back investment on the consumer side of mobile. Some pundits are claiming that this is the beginning of the end while others like myself see this as a smart ? and necessary ? shift in strategy (see also my #AskDanWindows Episode 2).

Full story from the WindowsCentral blog...

 

[Great deal]

Hopefully this nails shut the lid on the doom and gloomers out there - MS is in a very good position. Apple can not leverage their consumer domination to break into enterprise, they have admitted many times that they don't actually want to and focus on consumer. However MS with the 95% enterprise base (whish is MASSIVE in terms of numbers) are doing the right thing and CAN leverage that to affect consumers. The valid point of whether or not developers want to develop apps for Windows 10 remains, however the attraction and lure (and ease) of their apps reaching Desktop/Laptop/Tablet/Hybrid users, Xbox Users, Phone, Hololens and future IoT devices is surely a no brainer.