Throughout this year and the majority of 2017, Microsoft's smartphone strategy will remain in a retrenched or gestating state.
Gestation is a period of time where the child within the womb is being nurtured while existing within but separated from the world around it. Gestation, however, is not a permanent state and is always meant to culminate with birth. Or in the case of Windows Mobile: rebirth.
When Microsoft retrenched its smartphone efforts by removing Lumia from the consumer smartphone space, it did so as a temporary move to provide the platform's ecosystem with crucial support for approximately two years.
During this time of "gestation", Microsoft is focusing on maturing the Windows 10 Mobile OS, developing relationships with OEM partners, and investing in tools to bring more apps to Windows.
The goal of this strategy is Redmond's ultimate rebirth within the consumer smartphone space with a category-defining device positioned "beyond the curve" in mobile.
Full story from the WindowsCentral blog...
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